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SINN PURETÉ – Shinjuku Cross Vision 3DOOH - 映像作家: sunjunjie
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SINN PURETÉ – Shinjuku Cross Vision 3DOOH

2024
00:00:15
”Exploration 1: Studies for Naked-Eye 3D Vision” is the first installment of an in-house research project by SUNJUNJIE focused on the media characteristics of naked-eye 3D vision. In this work, we explored what kinds of video-based advertising expressions are possible by making use of the medium’s characteristics, such as creating a sense of depth through optical illusions, movements that catch the attention of passersby, visual composition, and sound design. As smartphones have become more widespread, advertising expression has increasingly taken on the aspect of a medium closely integrated into everyday life. In advertising expression, we believe it is always important to pursue a balance between people’s everyday world and the fictional stories being presented. To make this project feel more realistic, we felt it necessary to express its world not through a fictitious client but through an actual brand product, so we approached the fragrance brand “SINN PURETE” with a collaboration proposal. We discussed the video planning with the collaborator and decided to create two 15-second movies, each based on a different theme, in order to explore the greatest possible range of expression on a low budget. The first film expresses the world of SINN PURETE through its three product lines. The second film merges SINN PURETE’s mascot character with the world of SUNJUNJIE, aiming for a pop and humorous expression that feels distinctly Tokyo. The creative elements we challenged ourselves to include were how to create a striking 3D pop-out effect, and the selection of objects and movements that would be interesting when they emerge from the screen. Since not everyone watches a video from the beginning, we aimed to capture attention from any point of entry, while creating a sense of controlled busyness rather than mere chaos. In particular, we paid close attention to the design of the framing structure, the imagined depth, the actual size of the billboard, and the relationship between viewing distance and scale.
Mobile Literature Kawasaki in the Shota Shimura - 映像作家: shotashimura
Art work

Mobile Literature Kawasaki in the Shota Shimura

2026
00:09:09
“Mobile Literature” (English: Mobile Literature) is a series that seeks to merge movement by bicycle and projection technology with literary expression, using a bicycle modified as a visual device to project texts written for each city onto the ground of those places while cycling through them. To date, the project has been carried out in Japan around the Tama River, in Ōgaki City, Gifu Prefecture, Atami, and around Tokyo Station, and overseas in Cairo (Egypt), Lusaka (Zambia), and London (United Kingdom). This work, “Mobile Literature: Kawasaki in the Shotashimura,” is a piece in which text written on the theme of southern Kawasaki City is edited into a visual work, and the text is projected onto the ground while cycling through the area at night on a bicycle. In “Mobile Literature,” writing is the act of inscribing into text the bodily sensation of motion, and the rhythm of breathing and travel, gained through the speed of a bicycle: slower than a car, yet faster than walking, at a human scale. The letters projected onto the ground are linked to physical sensations such as the force applied to the pedals, vibrations from the road surface, and changes in incline; they fluctuate, alter their shading according to speed and the texture of the road, and emerge with a singular, one-time expression, even when the same sentence appears. By treating bicycles and urban space itself as media, this series pursues the possibilities of literary expression rooted in place, as well as a reading experience impossible on paper or digital media. At the same time, because Ōgaki City, Gifu Prefecture—the site of the first work in the series—is the final destination of Matsuo Bashō’s The Narrow Road to the Deep North, the project aims to develop around the world, in the spirit of Bashō’s journey and contemplation.
NHK みんなのうた | 森 大輔『はじめまして、浦島です。』 - 映像作家: オタミラムズOTAMIRAMS
2D animationAnimationMusic videoTV

NHK みんなのうた | 森 大輔『はじめまして、浦島です。』

2025〜
00:01:07
「浦島太郎のラストが悲しすぎる……」。そんな風に子供の頃、思った方も多いはず……。 あの結末の先には、幸せな物語が待っていたのでは?そんな希望を込めて、シンガーソングライターの森大輔さんが、浦島太郎のセカンドライフをポップにユーモアたっぷりに歌い上げます。映像を手がけるのは、水曜日のカンパネラ「桃太郎」、tofubeats「恋とミサイル」のMVを初め、CM、短編映画、絵本など多彩なジャンルで活躍するクリエイティブ・ユニット、オタミラムズ。 【 アニメーション:オタミラムズ さんより 】 《 浦島 太郎は老人となった後、一体全体どうなったのか? 》 日本全国民の長年の疑問を晴らすべく、物語の続きを森 大輔さんによる楽曲で、我々オタミラムズがアニメーション化する機会をいただきました。 誰しもが生き続ければ、やがて迎えるセカンドライフに対し、我々オタミラムズは趣向を凝らした末に、「浦島がみんなのために“手伝い事”をするようになったら、新しい多くの友人たちに囲まれる、幸福長寿なセカンドライフを獲ることができた世界線」というログラインに、まとめることができました。 また、浦島の代名詞である“老化”を活かした、“季節行事モノ”にもしました。毎年、冬のシーズンを迎える度に、このうたとアニメーションのことを思い出して貰えたら嬉しいです……。「日本全国民にとって、最高最善の年末年始とセカンドライフに成りますように……」と、“星に願いを込めた”アニメーションです!

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