JKD produced a brand movie for Helly Hansen, the Norwegian brand known for its highly functional waterproof wear. The concept, “BE WITH WATER,” expresses the world of a brand that has been connected to “water” for more than 140 years through waterproof technologies for sailing, trekking, snow sports, and more. Directed by Yasuhito Tsuge, the film portrays the journey of water—from rain falling from the sky, through mountains and rivers, and out to the sea—from the perspective of a trekker. Through magnificent natural landscapes, bold close-ups, and restrained sound design, the work conveys a sense of awe toward nature, as well as Japanese aesthetics and spirituality.

ASO CALDERA HIKE At the plaza in front of JR Kumamoto Station, we unveiled “ASO CALDERA HIKE,” a विशाल space themed around the Aso Caldera, a symbol of Kumamoto’s great natural landscape, with a maximum diameter of approximately 24 meters and a maximum height of approximately 2.4 meters. “What if Kumamoto’s great nature came to the very center of the city?” ASO CALDERA HIKE is a content experience that lets visitors immerse themselves in Aso, the symbol of Kumamoto’s natural beauty. A giant object, inspired by the outer rim mountains encircling the Aso Caldera and measuring up to approximately 24 meters in diameter, was installed at Amu Hiroba. Visitors can step inside the ring-shaped structure, wander around, or sit and relax at their leisure. At night, a show and interstitial effects are performed using a high-brightness projector of approximately 40,000 lumens installed on the upper floors of the station building. PARTY was responsible for the planning and overall direction. Period: Friday, December 3, 2021 – Monday, January 10, 2022 (national holiday) Location: Amu Hiroba (Shirakawa Exit Station Plaza, in front of Kumamoto Station) Show Direction: HIKING SEASONS The theme is the four seasons of Aso. This is an immersive art experience in which visitors walk through a giant object modeled after the Aso Caldera and enjoy the changing, majestic scenery of Aso. From January, when the land is covered in snow and ice, to controlled grass burning, fresh greenery, Miyama kirishima azaleas, grass and blue skies, and pampas grass tinged by the setting sun, leading to a December landscape sparkling with countless stars. A vast projection spread across approximately 600㎡ brings to life Aso’s magnificent scenery as it transforms with the seasons.

A live performance video that moves between a captured space of an actual live house and a virtual stage Based on the theme of a world where the cache accumulated by Yuka Nagase to date has been stored up It expresses a worldview unique to an artist who moves between reality and the virtual world.