Produced a concept film for SIGMA’s Art line. Through a group of lenses standing elegantly against the sky and the world seen through the windows of the letter A, the film metaphorically expresses the worldview of Art. Based on the concept that a lens’s value lies not in the lens itself, but in the world seen through it, we were careful not to forcefully proclaim the brand’s value.

To announce the debut of SIGMA’s new lens series for mirrorless cameras, the “I series,” we produced a promotional video. Its presence, born from the beauty and texture made possible only by exceptional quality, goes beyond being a mere tool and offers the joy of holding and handling it, as well as the pleasure of owning it. As a promotion for this new lens series, we aimed to create a visual presentation that would allow viewers to fully experience the lens’s outstanding build quality, the texture of its finer details, and the pleasant feel of operation.

The motifs from cosmetic packaging move pleasantly.