Description: We produced the Netflix “NETFLIX HELP GUIDE” TV commercial and web movie at P.I.C.S. These were created as part of the “NETFLIX HELP GUIDE” campaign, which was developed in tandem to reintroduce the many ways to enjoy Netflix’s service. Using a dramatic structure inspired by a thrilling detective drama and reflecting the scale of the film and TV content Netflix offers, the incident portrayed in the movie was staged on a grand scale, with detectives from around the world, riot police, dozens of police vehicles, and more all coming together in one massive scene.

We produced the ZOZO “THE FUTURE OF FASHION” concept movie at P.I.C.S. The movie was created as a short film of approximately five minutes, portraying ZOZO’s vision of a new world of fashion and a freer future. Set in the year “204X,” it is structured as an omnibus that shows how four themes—“Virtual Technology,” “Textile Technology,” “Measurement Technology,” and “Sustainability”—become part of the lives of three characters. By leveraging cutting-edge technologies such as XR, it depicts a future in which fashion and technology are interwoven. By portraying how what is now called “cutting-edge technology” becomes seamlessly integrated into everyday life in the future, helping people live more freely and richly, the film not only conveys the excitement of the future brought by fashion tech, but also builds anticipation for ZOZO NEXT’s future initiatives. It also addresses the major environmental challenges facing the fashion industry, depicting everyday life in which sustainable fashion is enjoyed through technologies such as garment decomposition and regeneration, reuse, and virtualization. Please pay attention to the beautiful, vivid world full of smiles that the future of fashion will bring.

BAO BAO ISSEY MIYAKE SPRING SUMMER 2022 SEASON MOVIE was produced by P.I.C.S., with planning and total direction by Teppei Kuroyanagi (P.I.C.S. management).

Commentary: The Tokyo International Projection Mapping Awards is one of Japan’s largest projection mapping competitions, held since 2016 with the aim of discovering a new generation of spatial visual creators. Each year around April, entries are invited from universities and vocational schools nationwide. A first-round screening is conducted based on submitted documents such as project proposals, and teams are selected to compete in the final judging and screening event. Teams that advance to the final judging and screening event receive professional guidance through workshops organized by the executive committee and spend about four months creating their projection mapping works. The judging is conducted with MCs and panelists who are talents and creators active across a wide range of media.

P.I.C.S. participated as a planner and producer in “NEXT VISION JAPAN 2021 XR LIVE,” a no-audience online live event for the new normal era utilizing XR, held on Tuesday, March 16, 2021. The overall visual direction was handled by Daisuke Hashimoto (P.I.C.S. management). Under the theme of “TRANSFORM,” the live event took on the challenge of creating a new online live experience, making full use of IMAGICA GROUP’s creativity and cutting-edge visual technologies such as XR from three perspectives: 1. space, 2. performers, and 3. communication. A main stage was specially set up in front of the “Geo-Cosmos,” the Earth display made with the world’s first organic EL panels and the symbolic exhibit of Miraikan, the National Museum of Emerging Science and Innovation, the venue for the event. By fusing this with XR visual technology, the production created an unprecedented spatial presentation worthy of the dawn of future entertainment.

Created by P.I.C.S. and Dentsu Creative X, this TV commercial promotes “ELECTRIC SHOCK EYES,” a new eyeshadow released by Kanebo Cosmetics’ KATE. The commercial was directed by Daichi Yasuda (P.I.C.S. management).