Live / ArtDirection / Designs

In conjunction with the launch of KATE’s new liquid foundation, “Real Cover Liquid,” which achieves both high coverage and a natural skin-like finish, this film expresses the product concept, “A New Frontier in High Coverage,” through a visually confusing presentation of virtual humans “imma” and “Ria,” along with the real human “SAORI,” who is active as an android big sister. By blurring who is a virtual human and who is a real human, the film conveys not only the product concept, but also contemporary values and notions of beauty in which the boundaries between the real and the unreal are gradually disappearing.

Description: Japan’s first virtual human, imma, unveils her debut collection for Amazon Fashion’s “The Drop.” imma creates virtual fashion herself using 3DCG, and The Drop turns it into real clothing. The film depicts imma walking through the streets of Tokyo with friends wearing pieces from her collection.

In addition to the music video, they were also in charge of visual art direction for CD jackets and other materials. To express the artist’s new worldview, which combines strength with flexibility, and to ensure that “ECHO” would become a cheer song for everyone fighting through the Reiwa era, the goal was to build a contemporary visual style using devices such as LED, while setting the energetic track to a storyline that gives those moving toward the future the courage to keep fighting.

AKB48’s 51st single In addition to the music video, also handled the visual art direction for the jacket, artist photos, and more.

The vocaloid opera THE END is a stage work in which Hatsune Miku asks questions about “life and death,” composed of computer-controlled electronic sound and multi-screen stereoscopic imagery, with no human singers or orchestra appearing. It was created as a collaborative work by some of Japan’s leading contemporary artists at the forefront of their fields, including musician/artist Keiichiro Shibuya, architect Shohei Shigematsu, visual artist YKBX, and sound artist evala. Since its premiere, it has accumulated an impressive performance history, including the 2012 Yamaguchi/YCAM performance, the 2013 Tokyo/Orchard Hall performance, performances at the Théâtre du Châtelet in Paris, the 2015 Amsterdam Opera & Ballet performance, the 2016 Kampnagel performance in Hamburg, the Musikhuset performance in Aarhus, Denmark, the 2017 paliashvili performance in Tbilisi, Georgia, and the Oz Asia Festival performance in Adelaide, Australia. It has also been widely covered by the media and has received high acclaim for its innovativeness, concept, and more.

Theme song for the TV Tokyo drama “Gin to Kin” This work richly incorporates artwork and scenes from the music videos that amazarashi has released up to now.

The Silicon Valley of Food, a core project of Hakuhodo Inc.’s next-generation creative lab, “Art and Science in Love.” A promotional movie for “jozo2050,” a project that redesigns the future of food by focusing on fermentation—the OS of Japanese cuisine, including soy sauce, miso, sake, and mirin.

Theme song for the TBS Tuesday drama “Princesses in Prison”