This is a vision movie for Daito Seiki Co., Ltd. Manufacturing is often seen as repetitive and dangerous work, but it should be fundamentally free and creative. Through 2D animation, we expressed our wish that everyone involved in manufacturing could work more creatively and enjoyably, and experience many moments of excitement and inspiration in manufacturing environments that feel like playgrounds filled with ideas and wonder. Our image character, “Bandosou-kun,” is also running around freely throughout the film.

This is a TV commercial for Harmonyland, Sanrio’s theme park in Oita Prefecture. It charmingly depicts three people dressed in their favorite character-inspired outfits enjoying everything Harmonyland has to offer. As this is also the milestone 50th anniversary year of Hello Kitty, we borrowed her overwhelming aura to create a space overflowing with cuteness and happiness.