This is BEAMS’ Christmas Holiday 2023. It’s a very memorable work, created through everyone’s mutual effort and friendly competition.

Theme song for NHK Yorudora “Koisenu Futari” Sometimes you feel like no one can relate to what you’re feeling. But is that really such a bad thing? I don’t want to turn my own feelings, or anyone else’s, into something embarrassing. Because I’m sure “differences” aren’t enemies. I hope we can love all those little differences and little similarities, just as they are. With that wish in mind. CHAI YUUKI

I went to Amsterdam for the first time to interview Diede, the world No. 1 and winner of 13 consecutive Grand Slam singles titles, in between practice sessions 🏆🥇🎾🇳🇱 (as of January 29, 2024) Why does she keep extending her winning streak? Watch and see!

By using the “Lucky Wallet” to cast a spell, good fortune comes to the people nearby. To add a slightly fantastical element, we paid close attention to the music, sound effects, and costumes.

To commemorate International Women’s Day on March 8, musician Kaho Nakamura and the luxury brand LOEWE, based in Madrid, Spain, have come together for a special collaboration. The craftsmanship of Nakamura, who meticulously weaves melody and lyrics to create a one-of-a-kind sonic world, resonated here with LOEWE’s craftsmanship, which delicately handcrafts bags and apparel. This film captures, for the first time for the brand, a live performance held at the Ginza flagship store, Casa Loewe Tokyo. Director Yuka Yamaguchi filmed Nakamura’s passionate solo piano performance of “AINOU,” a song imbued with hopes for the future, in a single continuous take.

Set in Tokyo. A message to everyone who pushes beyond their limits and soars higher. With the power to believe in yourself, we’re sure to connect with one another. Moved by the brief from Jordan Brand, inspired by the cast’s stories up to this point, stunned by the staff’s unyielding, never-give-up spirit, and, together with everyone involved, we kept the passes moving like a basketball team, all aiming for the same goal.