安田大地

Daichi Yasuda

CONTACT
Belong to
P.I.C.S. management
Award
2026年 / 2025年 / 2024年 / 2023年 / 2022年 / 2021年 / 2020年 / 2019年 / 2018年
Category
Director
Profile
After working at STUDIO 4°C, he became independent in 2008. He has worked on commercials, music videos, web commercials, fashion films, and more. In 2010, his adidas commercial received the Craft Award at the Spikes Asia Advertising Festival. In 2014, “THE NAIL / LEONARD WONG,” which he planned and directed, was selected as one of the world’s top 10 fashion films and screened at Colectivo YOX, an exhibition organized by the Guggenheim Museum. In 2017, NISSIN “SAMURAI NOODLES ‘THE ORIGINATOR’” won Silver in the Film Craft category at ADFEST 2017. It also won Gold in the Animation category at the CICLOPE Festival 2018.

Work

Nescafé Hong Kong “RE/Imagine” - 映像作家: pics
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Nescafé Hong Kong “RE/Imagine”

2021
00:01:04
The Nescafé Hong Kong “RE/Imagine” TV commercial, aired in Hong Kong, was produced by P.I.C.S., with Daichi Yasuda (P.I.C.S. management) serving as director. The commercial was created using cutting-edge CGI and motion capture technology, and features a hyper-realistic CG human, a “virtual human,” singing. Anonymouz, who performs the tie-in song “In Our Hearts,” also appears as the base model for the virtual human “Zoe,” and additionally provides Zoe’s voice in the Japanese version.