Planning and production for the promotional film for MIKIMOTO’s new high jewelry collection, “Wild and Wonderful.” The film depicts, in a dynamic and pop-infused style, the journey across five continents and the encounters with jewelry inspired by the wild animals that inhabit them.

In March 2025, TAKANAWA GATEWAY CITY, a new urban district directly connected to JR Takanawa Gateway Station and one of the largest in central Tokyo, opened to the public. On the same site, THE LINKPILLAR 1 and Takanawa Gateway Station also fully opened. The remaining buildings will be completed and the grand opening will take place in spring 2026. From March 27 to June 28, the “Future Experience Theater” was open to the public at THE LINKPILLAR 1. WOW was responsible for planning, directing, and producing the film screened in this theater. Under the mission of “experiencing TAKANAWA GATEWAY CITY through film,” we chose an approach centered not on explanatory direction, but on storytelling that encourages emotional engagement. Featuring a modern-day boy as the protagonist, the story is set as a time-travel journey through Takanawa’s memories and the future envisioned for this city. Through the boy’s eyes, it portrays urban life and human connections born from history and culture, with the aim of creating a story that would inspire people who may one day live here to feel hope and anticipation for TAKANAWA GATEWAY CITY. The music was commissioned from the alternative rock band hitsujibungaku. The immersive experience of the full 3DCG film projected in a 180-degree cylindrical theater, combined with the world of the film woven by hitsujibungaku’s music, created an even more emotional viewing experience. (Courtesy of JR East)

WOW participated in the BLUE OCEAN DOME at Expo 2025 Osaka, Kansai. At this pavilion, where visitors can learn about the sustainable use of marine resources and the protection of marine ecosystems, WOW was responsible for the direction and production of the video content. BLUE OCEAN DOME consists of three spaces under the theme of “the revival of the ocean.” It includes an installation expressing the spectrum of water, a video installation depicting the miracles and crises of Earth as the planet of water, and a space that presents a path toward restoring the ocean through documentary footage. WOW developed a hemispherical LED visual device about 10 meters in diameter together with Azlab. Through this one-of-a-kind, ultra-high-definition giant hemispherical LED screen, it brought Earth as seen from space to life. —The beautiful Earth, a miraculous water planet, is on the verge of being gravely damaged by human activity. This work depicts the ocean, where the brilliance of the chain of life and pollution progress simultaneously, across a range of scales from a vast view like looking at Earth from space to the cellular level. By fusing realistic depictions so true to life they could be mistaken for the real thing with dreamlike imagination, the piece sought to create an audiovisual experience as a “device for transforming consciousness” that appeals to the senses of visitors. The footage, supervised after fieldwork in biologically diverse marine areas and by the Japan Agency for Marine-Earth Science and Technology, vividly portrays everything from vibrant life to the realities of marine pollution through the meticulously crafted 3DCG for which WOW is known. In addition, Hatis Noit’s voice, resonating as if with the voices of all beings living in the sea, gave the imagery multidimensional depth. The hemispherical screen, covered by a parabolic cover, was precisely designed down to the number and arrangement of its supports, realizing two distortion-free curved surfaces. For the parabolic cover serving as the backdrop for the LED screen, a special paint that appears darker than black by absorbing light was used. A smooth base finish achieved through plasterwork and painstaking hand-applied painting created a jet-black screening space. The hemispherical screen itself was fabricated by hand, one small panel at a time. This ultra-high-definition display, with approximately 160,000 LED chips arranged at a 2.5 mm pitch, supported the overwhelming visual experience.

A concept movie was produced to showcase two new technologies independently researched and developed by DESCENTE: “Ori-eri” and “Terra Pattern.” By treating the collar as if it were architecture, wide camera angles and camera work were employed to highlight the collar’s sculptural beauty.

Under the creative concept for the Yomiuri Giants’ 2022 season, “Let the Light of Glory Shine,” WOW directed and produced a series of videos that maximized the team’s worldview. Using “orange light symbolizing glory” as the key motif, we created the following videos to be shown on the main display inside the ballpark. - GIANTS PRIDE - Starting lineup announcement video - Chance-time video shown depending on the game situation - Headshot videos of all players - CI Aiming for an immersive experience that would set these visuals apart from conventional stadium video, we designed powerful camera work using 3D player data captured through Sony volumetric filming, along with projection-mapping-style direction that made the most of the massive screen. By stripping text elements such as player names and numbers down to the bare minimum and adopting simple, bold graphic design, we expressed the refined worldview of the Yomiuri Giants as a “premium brand.” We also produced the “main gate video,” “ambient video,” “postgame thank-you video,” and “premium lounge video” shown on the giant screens and signage installed inside the dome. Centered on the motif of orange light, we created nearly 800 videos with a wide range of variations to keep spectators engaged, delivering a unified brand experience throughout the ballpark and dome interior.

【OPEN HUB Monoliths】 An entrance that recognizes visitors as partners in co-creation and welcomes them in. Seven life-size displays stand around the entrance space, linked to the check-in system, and project immersive visuals featuring personal graphics (OPEN HUB Personal Logo) generated from each guest’s initials, profession, and other details, welcoming them as members of OPEN HUB. The generated “OPEN HUB Personal Logo” becomes a symbol of communication that bridges the real and virtual, changing in response to online and offline activities at “OPEN HUB.” 【OPEN HUB Visualizer】 A massive display where you can experience the Smart World through data visualization. Data held by companies engaged in co-creation is collected, stored, and analyzed using the “Smart Data Platform,” then visualized on a huge LED display measuring approximately 3 m × 10 m. Through this dynamic, data-driven installation experience, it encourages the creation of new value.

Responsible for the planning, direction, and production of the three main contents inside “DMM Kariyushi Aquarium,” a new kind of entertainment aquarium in Okinawa that blends visual expression with spatial design. A story of “water” and “life” projected on a multi-screen large display A large-scale video content experience through which visitors first encounter the “beauty of Okinawa” (approximately 12 m wide by 4 m high, with 6 m of depth on both sides). It takes visitors on a virtual flight across Okinawa’s rich natural scenery, including its distinctive sea, sky, and the Yanbaru forest, as well as historical structures such as Shuri Castle. The Shuri Castle featured in the work was filmed with permission from the Okinawa Commemorative National Government Park Office. A 3D model was created using photogrammetry. A giant diorama space recreating Okinawa’s skies and coastlines Okinawa’s beautiful sea reveals different faces throughout the day. This space was designed so visitors can experience that appeal firsthand. On the faux rockwork surrounding an approximately 18-meter-wide tank, lighting and video work in sync to create colors and shadows that recreate the changing states of the “sky,” “sea,” and “shoreline.” In this space, which shifts from daytime to dusk and then into night, visitors can experience the scenery of each moment. In addition to realistic landscape depiction, the installation also reflects the emotional image of “the Okinawa sea that everyone envisions,” expressing a view that invites people to gaze at it and lose track of time. A fantastical space woven from light and jellyfish A space filled with cylindrical tanks stretching from floor to ceiling. Jellyfish drift gently, illuminated by pillars of light that emit vivid gradients. The space, adorned by the jellyfish and the pillars of light, was designed to evoke a dreamlike, extraordinary atmosphere through repeated transparency and reflection. The tank lighting, the visuals of the light pillars, and the music are all synchronized as part of the production.

With the theme of “reconstructing the orchestra through technology,” the “Yoichi Ochiai × Japan Philharmonic Project” launched in 2018. Again this year, WOW participated as the “performer of images” in the “____ Music Concert,” or rather, the “Twin Music Concert.” While the past two years had focused on creating a space where audiences could experience new appeal and value in the orchestra, this year the project sought to explore what an orchestra could be during the COVID-19 pandemic. In addition to a theater performance with a limited audience, the concert was also streamed online, aiming to offer a performance where new appeal could be experienced from two perspectives. In the theater performance, the audience experienced innovative music that opened up a new era of multidirectional sound in space, alongside image performers projected onto screens. In the online stream, the project pursued a sense of immediacy through concert-quality 2K video including AR imagery, industry-leading sound quality (AAC-LC 384 kbps), and three-dimensional visual direction made possible only through digital means. The visual experience of this performance centered on the AR imagery in the online stream, while the theater screens featured visuals that synchronized with, responded to, and contrasted with the AR imagery. Each offered a different yet equally valuable experience. In addition, by allowing theater audiences to later watch the online performance when it was re-streamed, the project sought to create a synergistic effect in which the performance could be relived from a different perspective. In visualizing the clues discovered through examining the music, the project did not rely on conventional notions of AR or stage visual direction, but instead aimed, as “image performers,” to create visual effects that accompanied the world of the music from two different perspectives, with the hope that each would be recognized as having its own new value. The title used up to just before the performance, “____ Music Concert,” was intended to express how the originally planned concert had been wiped away by COVID-19, and how a new concert was then pursued through trial and error. It also encouraged each viewer to think about the word that would fill the blank in the title. Near the end of the performance, the word corresponding to the “____” was revealed, and as the “Twin Music Concert,” a new concert was born from the search for what form a music concert could take during the pandemic.

BAO BAO ISSEY MIYAKE is a bag brand built on an innovative concept and production method that freely creates endless forms by combining pieces. Its triangular structure transforms the shape, bringing beauty, delight, and surprise born of chance to the user, while also offering practicality that functions in every aspect of daily life. In “Shape with a world,” the infinite forms that define the BAO BAO ISSEY MIYAKE concept are expressed through motifs inspired by various objects and phenomena in the natural world. Phenomena abstracted through the BAO BAO ISSEY MIYAKE structure are endowed with new meaning and beauty, creating a unique world. Through this process, the work explores the appeal of the organic, distinctive forms and movements generated by its triangular structure.

BAO BAO ISSEY MIYAKEのプリミティブな三角ピースが生み出す無限の形状を、自然界のさまざまな物体や現象をモチーフに表現した。BAO BAOの構造体によって抽象化された現象は、新たな意味と美しさが付加されて独特な世界を作り上げていく。その様子を通して、三角形の構造体が生み出す、有機的でユニークな形状と動きの面白さを追求した作品。 www.baobaoisseymiyake.com

2018年9月、DESCENTEから発表された「FUSIONKNIT（フュージョンニット）」のプロモーション映像を制作。 「FUSIONKNIT」は、DESCENTEがスポーツウェアに求められる運動快適性をさまざまな技術とノウハウを融合（FUSION）することにより実現した、今までにないニットプロダクト。 パターンを変えながら編まれる生地のディテール表現や、カッティング技術、また各パーツが複雑な立体として形になっていく様子を、軽やかで直感的に伝わるよう構成された映像で表現した。