佐藤 佳亮

Keisuke Satoh

CONTACT
Belong to
たきコーポレーション
Award
2021年 / 2020年 / 2019年
Category
Creative Director
Profile
After completing graduate studies at the University of Lapland, Finland in 2007, joined Taki Kobo (now Taki Corporation). With advertising production as a core focus, has worked across graphic design, web, motion, and experience design, and in recent years has expanded activities into regional revitalization and business design. Currently serves as Head of Production at Taki Corporation FOCUS, balancing the pursuit of higher-quality work with organizational development. Also engages in research and practice related to social innovation through research and prototyping.


Adjunct Lecturer, Faculty of Design, Meisei University
Collaborative Researcher, Social Creative Research Institute, Musashino Art University
Member, Japan Society for Graphic Science; Japan Society for Social Innovation
Biography
Biography
2011：カンヌ国際広告賞Media Lions Silver
スパイクス アジア広告祭2011メディア部門金賞受賞
http://keisukesatoh.com/2011/07/19/jr-9wave/
2012：dotFes2012sendai Sky 出展
http://keisukesatoh.com/2012/04/01/dotfes2012-sky/
2013：dotFes2013Kyoto 出展
http://keisukesatoh.com/2013/04/01/dotfes2013-minamo/
2013：Design Shanghai 2013 出展
http://keisukesatoh.com/2013/04/01/dotfes2013-minamo/
2014：dotFes2014Fukuoka 出展
http://keisukesatoh.com/2014/04/01/dotfes2014-gift/
2015：AsahiBeer FeeltheSuperDry Shanghai 出展
http://keisukesatoh.com/2015/06/16/asahibeer-feelthesuperdry/
2017：dotFes2017Tokyo 出展
http://keisukesatoh.com/2017/11/17/dotfes2017-icebits/
2020：映像作家100人2020 選出
https://eizo100.jp/archives/interview/interview-with-keisukesatoh/
2021：映像作家100人2021 選出
https://eizo100.jp/archives/interview/interview-with-keisukesatoh/

Portfolio
http://keisukesatoh.com
ID/PW
isthisaportfolio/yesitis

Work

The Beast Tale - 映像作家: keisukesatoh
AnimationConcept MovieExperienceExperimental filmMotion graphicsOriginalPaper craftR&DShort filmSocial project

The Beast Tale

2026
00:02:15
This video is a re-edited vision piece based on the invasive species Reeves’s muntjac, which causes agricultural damage and affects ecosystems on Izu Oshima, and on the practices and narratives surrounding the regional utilization of its meat. It reconstructs, as a single story, the narratives gained through an interactive workshop consisting of a booklet-based understanding of the current situation and problem-posing, a dissection demonstration, tasting, and dialogue, along with insights obtained through fieldwork. It visualizes, in narrative form, signs of aversion, hesitation, reevaluation, and sharing, depicting the process of rethinking a pest not merely as a target for extermination, but as part of the region’s food culture through the act of gratefully and deliciously consuming life. It presents the issue surrounding the Reeves’s muntjac as a subject for reconsidering the relationship between the region, life, and social coexistence.
Nabtesco Corporation: “Nabtesco, by Everyone’s Side! (Cacao Edition)” - 映像作家: keisukesatoh
3DCGAnimationBrand movieConcept MoviePromotionWebWeb CM

Nabtesco Corporation: “Nabtesco, by Everyone’s Side! (Cacao Edition)”

2026
00:00:31
This project was designed to deliver Nabtesco’s “move and stop” technologies—those indispensable, behind-the-scenes strengths—as a visual experience that the general public can grasp intuitively. In this work, the Nabtesco Monsters were brought to life in 3DCG, and the structure was designed so that viewers could receive the message as something personally relevant, beginning with a family conversation. Kakao, who is incredibly large and strong; Pista, who is dexterous, flexible, and even capable of transforming; and Berry, who uses long arms to carry out detailed tasks with speed, all appear in a composition that connects technologies working behind the scenes of society to familiar everyday scenes.
Nabtesco Corporation: “Nabtesco, Close to Everyone! (Pista Edition)” - 映像作家: keisukesatoh
3DCGAnimationBrand movieConcept MoviePromotionWeb CM

Nabtesco Corporation: “Nabtesco, Close to Everyone! (Pista Edition)”

2026
00:00:31
This project was designed to deliver Nabtesco’s “Moving. Stopping.” technology—an unsung, behind-the-scenes force—as a visual experience that the general public can understand intuitively. In this work, the Nabtesco Monsters were rendered in 3DCG, and a pathway was designed to help audiences take it in as something personally relevant through a family conversation as the entry point. Kakao, who is very large and strong; Pista, who is dexterous, flexible, and even capable of transforming; and Berry, who uses her long arms to handle detailed tasks briskly, all appear in a composition that connects the technologies working behind the scenes of society to familiar everyday scenes.
Nabtesco Corporation: “Always by Your Side, Nabtesco! (Berry Edition)” - 映像作家: keisukesatoh
3DCGAnimationBrand movieConcept MoviePromotionWeb CM

Nabtesco Corporation: “Always by Your Side, Nabtesco! (Berry Edition)”

2026
00:00:31
This project was designed to deliver Nabtesco’s “move, stop.” technology—an unsung but essential force—through a visual experience that the general public can grasp intuitively. In this installment, the Nabtesco Monsters were rendered in 3DCG, and a pathway was designed to help viewers receive the message as something personally relevant, using a family conversation as the entry point. Kakao, who is extremely large and strong; Pista, who is skillful, flexible, and even capable of transforming; and Berry, who uses long arms to efficiently handle delicate tasks, all appear in a composition that connects technology working behind the scenes of society with familiar everyday scenes.
DHC: To Keep Protecting Your Precious Everyday Life Forever - 映像作家: keisukesatoh
2D animationADAdvertisementAnimationBrand moviePromotionPVShort filmWebWeb CMWeb movie

DHC: To Keep Protecting Your Precious Everyday Life Forever

2023
A web CM series for DHC’s supplements for preventing lifestyle-related diseases. Aimed at targets who are concerned about their health checkup numbers—dual-income couples in their 30s, career-focused businesspeople in their 40s, and empty-nester seniors in their 50s—the stories depict moments in everyday life that prompt awareness of health concerns and create the impetus to start taking the supplement. The three installments, “For Tomorrow, There’s Something I Want to Protect,” “For Tomorrow, There’s Something I Want to Do,” and “For Tomorrow, There’s Someone I Want to See,” were expressed through nostalgic illustrations and music that feels somehow familiar.
Mitsubishi Materials: Make, Change, Materials - 映像作家: keisukesatoh
2D animationAnimationMotion graphicsPromotionPVWebWeb CMWeb movie

Mitsubishi Materials: Make, Change, Materials

2021
00:02:05
Mitsubishi Materials Group marks its 150th anniversary. Through character animation, the film expresses the group’s commitment to creating new value and a better future through manufacturing, as well as its determination to change the way things are through recycling—and to transform itself in the process—with “infinity” as its motif. Narration and music were created by kotringo, an artist active on the global stage.
Tsuchiya Kaban: Social Studies Field Trip Anywhere, Part 1: Quiz Edition - 映像作家: keisukesatoh
2D animation3DCGEventInstallationMotion graphicsPromotionStopmotionWeb

Tsuchiya Kaban: Social Studies Field Trip Anywhere, Part 1: Quiz Edition

2020
00:03:52
Description: Due to the impact of the COVID-19 pandemic, the school environment surrounding children in the 2020 school year changed dramatically. As an alternative to elementary school extracurricular classes, we conducted an online video-based field trip for social studies. In the first installment, children learn in a quiz format about the origin of the name randoseru and the materials used to make it—things surprisingly not many people know. To provide an experience as close as possible to an actual field trip, we also prepared a “study sheet” and an “online craftsman interview.” By filling out the sheet while watching the video, children can gain a deeper understanding of how randoseru are made.
STOCK POINT for CONNECT: P-chan Edition, Illustration Edition, Roulette Edition - 映像作家: keisukesatoh
2D animation3DCGADAdvertisementAnimationMotion graphicsPromotionSignageWebWeb CMWeb movie

STOCK POINT for CONNECT: P-chan Edition, Illustration Edition, Roulette Edition

2021
00:01:00
A promotional video for a Yamanote Line takeover campaign aimed at increasing awareness of and encouraging app installs for “STOCK POINT for CONNECT,” a points investment app that lets users exchange points for stocks. The P-chan version features a points character, using motion graphics to depict points transforming into stocks and being returned to the city. The illustration version emotionally portrays the frustrations and worries of young people. The roulette version highlights a campaign that makes use of Yamanote Line beacons. By allowing users to experience investing in a simulated way through point-based asset management, the campaign aimed to raise awareness of investing. Targeting younger audiences, it promoted the image of something easy and simple to start. A Yamanote Line AD train takeover promotion was carried out.
TokyoGiftPalette: Parade Edition & Gift Box Edition - 映像作家: keisukesatoh
2D animation3DCGADAdvertisementAnimationMotion graphicsOpening moviePromotionSignageStopmotion

TokyoGiftPalette: Parade Edition & Gift Box Edition

2020
00:00:30
Tokyo Gift Palette, a new souvenir and gift spot at Tokyo Station. We produced the teaser movie and the opening movie for its launch. In the teaser, “Parade,” we expressed the excitement and anticipation leading up to the release. Using colorful imagery, we created a stop-motion parade of sweets. In the opening movie, “Gift Box,” we turned the Tokyo Station Yaesu North Exit into a giant gift box, and spectacularly staged it with logo animation and a diorama station made of sweets.
JR East Child Safety Service “Mamorail” - 映像作家: keisukesatoh
2D animation3DCGADAdvertisementAnimationCMMotion graphicsMusic videoPromotionSignageTV-CMWeb CM

JR East Child Safety Service “Mamorail”

2020
Only Image
A TV commercial for “Mamo Rail,” a child monitoring service that sends notifications whenever a child passes through a station ticket gate. The service’s key feature is that it uses train stations as checkpoints, allowing parents to watch over their children naturally as part of everyday life without feeling burdened, turning “anxiety” into “peace of mind.” The sense of reassurance provided by the service is conveyed through song and animation. It also depicts the chaos faced by modern moms trying to balance work and family, as well as the growth and sense of fulfillment they discover through parenting. The song is performed by Humbert Humbert, and the illustrations are by RoooLou.
YJFX!：Jump with You! - 映像作家: keisukesatoh
2D animationADAdvertisementAnimationAudio visual performanceMotion graphicsMusic videoPromotionSignageWeb CMWeb movie

YJFX!：Jump with You!

2020
Only Image
A branded movie in a music-video style created to raise awareness of YJFX and convey the reassurance that it is Yahoo!’s FX service. Through dynamic dance and rhythmic language, it leaves a strong impression that “YJFX! = Yahoo!’s FX.” Beyond a simply pop aesthetic, its cutting-edge direction and expression communicate a sense of technology and innovation. The dance choreography was handled by Akane Kikaku.
monols：The Moon - 映像作家: keisukesatoh
3DCGAnimationAudio visual performanceMusic video

monols：The Moon

2019
00:06:24
Music Video for Live Performance by “monols,” a soundscape artist weaving together multiple electric guitars. Designed to evoke a trance-like experience. The relationship between humans and the moon has long been one of closeness and distance. It is Earth’s only natural satellite, and the only extraterrestrial body humanity has ever reached. Since ancient times, it has been an object of worship, a home to rabbits, and more. It has also served as a tool for measuring calendars, and during the Apollo program, it represented the future and hope for humankind. The concept is a night sky where the moon dances. In sync with the rhythm, the moon pulses like a heartbeat, transforming like a disco ball on the dance floor. Stare at it long enough, and the moon begins to look like a hole, eventually driving you into a state of delirium. A moon and humans dancing madly. Created entirely in full CG, the track’s waveform was extracted and morphed using deformers and effects. Best enjoyed on a moon-viewing night in a pitch-black space, with ear-shattering volume and a drink in hand.
Picture Motion - 映像作家: keisukesatoh
2D animation3DCGAnimationInstallationInteractiveMotion graphicsMotion logoOriginalPromotionR&DSignage

Picture Motion

2019
00:00:52
Taki Kobo is a design agency that specializes in creative work centered on advertising design and solving clients’ challenges. This content is an interactive entrance sign that visualizes our corporate philosophy: “Giving shape to people’s ‘thoughts.’” It reads facial expressions with sensors and displays motion graphics suited to the user’s emotions. By visualizing the invisible “thoughts of people” through the filter of design, it allows visitors to the entrance to experience what we can do.
AsahiBeer：FeeltheSuperDry - 映像作家: keisukesatoh
3DCGAdvertisementAnimationInstallationInteractiveVR

AsahiBeer：FeeltheSuperDry

2015
00:02:01
On 2015.6.11, a VR installation using a head-mounted display was exhibited at ASAHIxHIFANA “FEELTHESUPERDRY” held in Shanghai. This content lets viewers experience the world of beer in 360°. To create a sense of immersion in the visuals, we used the head-mounted display “GearVR.” We also used “Cinema4D” for the 3DCG and the 3D game engine “Unity” for development. The marine life and bubble effects were composed using CG animation. *Event: A club event in which creators from around the world collaborate, awakening the five senses through “beer” with music and experimental technology, and lighting up a night of jubilation. http://taki-lab.com/2015/06/16/asahibeer-feelthesuperdry/
Monoplus : Phronesys - 映像作家: keisukesatoh
2D animationAdvertisementAnimationMotion graphicsPromotion

Monoplus : Phronesys

2019
00:04:06
Produced an introductory video for “Phronesys,” a next-generation system design tool powered by AI. By leveraging AI, it dramatically reduces the time, cost, and other resources previously required. With features such as AI-driven dialogue-based functionality expansion, requirements definition in Japanese, and rapid operation testing, agile development becomes possible with the feel of creating a mockup. The video aims to raise awareness of Phronesys and attract attention at forums and event venues. Using character-animation-based infographics, it clearly conveys the content and key selling points.
NEC：A Bright Future Starring BigData. - 映像作家: keisukesatoh
2D animation3DCGAnimationMotion graphicsOriginalPromotion

NEC：A Bright Future Starring BigData.

2016
00:03:37
The Briefing In many industries, vast amounts of existing data are being retained, and new data is being generated all the time, yet companies have not been able to effectively use those insights or apply them to their businesses. With that in mind, we conveyed NEC’s focus on “Big Data” from an IT platform perspective. The video was shown at trade shows and private events to raise awareness. The Solution “PLAYFUL TECHNOLOGY” How can we compellingly present a cutting-edge big data solution? One approach would be to introduce it through a futuristic video full of energy and speed, but first and foremost, we felt it was important to make viewers think data is interesting. Big data, in particular, will have a major impact on people’s lives going forward. Rather than a futuristic feel that creates a sense of distance, a friendly quality that invites people in is essential. Art Direction Connecting dots with lines. From those shapes, imagining and drawing the future. Turning infographics into a story. Long ago, people looked up at the night sky, connected the stars, imagined their shapes, created constellations, and made myths and stories. Eventually, astronomical observation developed into astronomy, and people came to realize it was an important measure for determining calendars, directions, and weather. Big Data, like the stars, is abstract and does not have a definite form. Through NEC’s “Big Data Solution,” we expressed how connecting countless points of data with lines can become a measure for drawing out business and the future. We aimed to depict it with line-art illustrations, giving it both a technology-like and nostalgic feel. To make it engaging for viewers, we brought it together with slightly mysterious BGM and comic animation.