CRYPTOMERIA

“Nishikori presents his mentor with a Wilson custom-order racket.” We portrayed this emotional story through a chat app exchange. For viewers seeing the video for the first time, we aimed to create a story that would be moving, and we built the visuals by deciding on the chat text, scenes, and camera work. (Director, Editor, CG Production: Takuya Mukai)

We were responsible for the production of the design movie for the Xperia PRO-I, which was developed to pursue camera functionality in response to the needs of professionals in video and still photography. While following the minimal, black-based aesthetic of the Xperia PRO series, we created a powerful expression of how Xperia raises smartphones to a new level through the best camera equipped in the new model.