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Xperia PRO-I Product Animation

2022

00:01:23
Xperia PRO-I Product Animation
  • Xperia PRO-I Product Animation
Director / Motion : Hironori Sugie (CRYPTOMERIA Inc.)

Client : Sony Corporation
Agency : Neu Inc.
Producer : Tomohiko Kamiyama (Neu Inc.)
Creative Director : Kotaro Ueda (TYME Inc.)
We were responsible for the production of the design movie for the Xperia PRO-I, which was developed to pursue camera functionality in response to the needs of professionals in video and still photography. While following the minimal, black-based aesthetic of the Xperia PRO series, we created a powerful expression of how Xperia raises smartphones to a new level through the best camera equipped in the new model.

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T Tomohiko Kamiyama unverified Producer K Kotaro Ueda unverified Director Sugie Director / Motion Graphics Designer

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