Responsibilities included: ・Illustration: illustrations and typography including characters (excluding product packaging) ・Motion design ・Editing We were in charge of the TV commercial for a new Calpis made from soy milk. Since this was a project aimed at women with an organic theme, we drew the illustrations by hand while envisioning the motion design phase, so that even with a large number of cuts and a high overall amount of motion, we could still achieve a sense of softness and tactility. #motiongraphics #motiondesign #design #direction #artdirection #illustration #layout #2d #ad #advertisement #flatdesign #flat #animation #artwork #cm #onair #movie #image #pr #promotion #モーショングラフィックス #アニメーション #モーションデザイン #モーション #ディレクション #アートディレクション #イラスト #フラットデザイン #平面 #広告 #アート #アニメ #コマーシャル #オンエア #映像 #ムービー #1930 #イチキューサンゼロ #石黒翔 #ishiguro #shoh #ishiguroshoh