Directed the visual presentation for ANTEPRIMA’s Fall-Winter 2024-25 Collection, unveiled at Milan Fashion Week. The collection’s theme of “cyberpunk” futuristic aesthetics and the brand’s philosophy of “universal elegance” were brought to life through a series of monitors installed along the runway.

When you change your “point of view,” new things come into view, and the way you feel and think changes—something everyone has likely experienced. In this work, by changing viewpoints and focusing on a specific viewpoint alone, we challenged ourselves to intentionally reconstruct the scenery and create a sense of appreciation.

Nissan Pavilion, an experiential entertainment facility where visitors can experience Nissan’s proud technologies and vision for the future, opened for a limited time in Yokohama Minato Mirai. Its concept is “Expanding Human Possibilities.” Among the experiential content that gives form to a near-future made possible by Nissan’s technology, WOW was responsible for the direction and production of THE CITY area. Visitors can experience an installation inspired by a “city energized by the connection between cars, people, and society.” In THE CITY, two of Nissan’s envisioned futures were visualized within the space. ROOM1 In a smoke-filled space, 195 laser modules and the motors that move them were installed. Each laser is individually controlled to create a variety of animations, and when a visitor enters the area, the system detects their presence and takes evasive action, making it an interactive space. This abstractly expresses the key sensing technologies that Nissan is pursuing in order to realize a society with zero traffic accidents. ROOM2 Approximately 150 translucent pillars of varying heights, abstracting a “city,” and three pillars with mock car units placed on top, representing “cars,” were arranged throughout the space, with all pillars self-illuminated. The light animations representing “CHARGE,” “SHARE,” and “SUPPLY,” which begin when a hand is placed over the car mock-up, express Nissan’s vision of a city energized through the sharing of energy and information. In addition, when hands are placed over all three pillars with the mock-ups at the same time, a special effect triggers a vividly colorful light animation. The production was designed to evoke a city that becomes increasingly vibrant as cars, people, and society connect. Both spaces were designed as immersive environments that, while abstract, allow visitors to feel Nissan’s vision for the future. Nissan Pavilion Period: August 1, 2020 (Sat) – October 23, 2020 (Fri) Address: 6-2-1 Minatomirai, Nishi-ku, Yokohama-shi, Kanagawa NISSAN PAVILION Yokohama▶https://www.nissan.co.jp/BRAND/PAVILION/ For more detail▶https://www.w0w.co.jp/works/nissan_pavilion

“project of the eldest son, by the eldest son, for the eldest son” “A project by the eldest son’s eldest son, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

“project of the eldest son, by the eldest son, for the eldest son” “a project by the eldest son of eldest sons, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

“project of the eldest son, by the eldest son, for the eldest son” “a project by the eldest son of the eldest son, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

As the countdown to 2020 began and Japan stood on the cusp of a new era, “Hikari no Gateway” was presented in the Marunouchi area of Tokyo, the gateway to Japan, as a “door to the new era.” WOW was responsible for the planning and direction of “Reflective Wall” and “Reflective Gate,” exhibited around the Marunouchi area. With “light” as the concept that illuminates people, the city, and the future, a fantastical space was created using mirrors. “Reflective Wall” is a work in which the city and people illuminated by light are reflected within a wall of mirrors arranged in geometric forms. “Reflective Gate” combines mirror structures configured like a gate with abstract imagery added as “light,” enveloping visitors in a dreamlike world from the floor to the ceiling as they step inside the gate. Various forms of “light” and one’s own reflection repeat endlessly within the mirrors, offering encounters with unfamiliar ways of seeing, with the hope that the experience would become nourishment for the future.

“project of the eldest son, by the eldest son, for the eldest son” “A project by the eldest son of the eldest son, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

“project of the eldest son, by the eldest son, for the eldest son” “a project by eldest sons, for eldest sons” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

“project of the eldest son, by the eldest son, for the eldest son” “A project by the eldest son’s eldest son, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

“project of the eldest son, by the eldest son, for the eldest son” “a project by the eldest son of the eldest son, for the eldest son” ●Official Instagram https://www.instagram.com/cho_nans_atotori/ ●Official Twitter https://twitter.com/cho_nans_

This installation was created in collaboration with SHISEIDO’s Team 101 to express the world of SHISEIDO’s new skin care series, inspired by “neuroscience,” which stimulates the senses and awakens one’s own potential. “NEURO_SURGE” is a large monument approximately 9 meters tall, made with a new type of fiber, whose expression of light changes as it spans the atrium from the first to the second floor of the SHISEIDO Ginza Building. “INTERACTIVE WALL” is a 9-meter-wide, 5-meter-high stretch screen that expresses the image of activating oneself by touching and pushing inward. These works delicately and boldly depict a situation in which various forms of information, human relationships, social structures, infrastructure, and everything else are intricately intertwined, visualizing the way sensory nerves in the lives of people, exposed daily to joy, anger, sorrow, and pleasure, transmit information.

At Pitti Immagine Uomo, the men’s fashion trade fair held twice a year in Florence, Italy in January and June—hereafter referred to as Pitti Uomo—WOW unveiled a new installation inside Villa Vittoria near the runway and main venue of yoshiokubo, which presented its latest collection at Pitti Uomo. For this 92nd edition, yoshiokubo joined forces with the globally beloved Pokémon. WOW planned, directed, and produced an installation that served as a bridge between yoshiokubo’s worldview and Pokémon’s celebration of fashion.

From Wednesday, March 15 to Friday, April 7, 2017, the Tokyu Plaza Ginza held its first anniversary event, “BLOOMING DAYS 1st ANNIVERSARY.” WOW was responsible for planning, directing, and producing the installation “BLOOM DANCE,” which was exhibited at KIRIKO LOUNGE on the 6th floor.

An installation work of sound imagery, dynamically controlled by technology, in which boxes inspired by Amazon Fashion packaging are arranged like pixels. Continuous action drives the sound, and the sound in turn evokes action.

From a dark screen, a single beam of light appears and multiplies into several beams, becoming a dazzling light that illuminates a woman. This short film depicts a serene world through minimal elements of light and shadow, black and white. It reveals the primal beauty created by the very act of shining and illuminating.

Tokyo-, Sendai-, and London-based visual design studio WOW inc. This moving logo was created to commemorate its 20th anniversary. Amid dancing, sparkling particles, the WOW logo appears with a vivid sense of emergence.

Description: A moving logo for LIVE ZOUND, the ultra-cinema sound system supervised by Club Citta. The artisan spirit of pursuing sound quality is expressed through visuals in which patterns of sand grains, drawn by sound waves, intersect and disperse. Extremely simple yet radical.

About the Work This work took on the challenge of reimagining “enjoying coolness in the height of midsummer heat” as a contemporary art experience, as an homage to traditional methods nurtured by Japanese sensibilities. In the past, Japanese people made use of the full range of their five senses to enjoy summers without air conditioning. Elements such as the setting sun, Japanese gardens, engawa (verandas), sprinkling water to cool the ground, and the refreshing breeze are all part of the original landscape of summer in Japan. By connecting these elements to the context of TOKYO MIDTOWN—“we want to be the most pleasant place in the center of Tokyo”—and adding dynamism and entertainment value, this work was created. People immersed themselves in a space where “nostalgia” and “freshness” merged in the middle of the city, and delighted in a uniquely Japanese sensory experience of “coolness” that soaked into their entire being, not just through the actual temperature. This work was created by Hakuten, WOW, and TOKYO LIGHTING DESIGN, a creative company specializing in experiential work in physical spaces. WOW was responsible for creative direction and production. About the Exhibition It was presented as part of “MIDTOWN LOVES SUMMER 2018,” held at Tokyo Midtown from Friday, July 13 to Sunday, August 26, 2018. For this exhibition, under the theme of “coolness in a Japanese summer,” a new way to enjoy summer was sought in Roppongi, a district in the center of Tokyo, bustling with a diverse crowd and constantly filled with activity. Our approach drew from the rich sensitivity inherent to Japanese people, who have long embraced even the heat of summer as part of its charm. Sitting on an engawa*1 facing a garden, listening to the sound of insects, admiring fireworks, and enjoying summer nights with close companions. This was an attempt to reconstruct, in a contemporary form, the nostalgic summer landscape of Japan, rich in sensibility, and to create a new summer scene. The space was composed of a vast 2,000㎡ lawn plaza in the heart of the city, a massive 20m × 40m engawa that served both as a stage and a frame, mist that changed moment by moment to create a one-of-a-kind atmosphere, and images of “digital fireworks” that controlled approximately 6,000 LED lights to color the space. Visitors stood on the engawa and enjoyed images of Japanese summer spread out at their feet, experiencing coolness firsthand. The ever-changing, primitive forms of mist—never repeating the same expression twice—and the digitally rendered glow of fireworks created a space one could watch without growing tired of it. Blending with summer nights, this work became an experience that cooled both body and spirit of those who came, together with the heat. *1: An engawa is a distinctive architectural feature of traditional Japanese houses—a threshold-like space between indoors and outdoors—where one can sit and enjoy the scenery outside or chat with family, symbolizing a rich and comfortable way of life.