“LIVE BOARD,” Japan’s first digital OOH advertising platform that sells ads based on impressions. For its digital OOH, KOO-KI produced filler videos that run between ads. We created two types: “The Vision That Knows a Lot” and “Turning the Seasons” (four spring and summer variations). Since they are 15-second silent spots, we aimed to make them eye-catching at a glance and pleasant to watch no matter how many times they play.

Description: We planned and directed the exhibition and VR live performance for the special band “FZMZ,” formed by masked avatars. https://fzmz.jp/

This new work by HIFANA, “TEJIME,” their first in nine years, was released on the first day of the Reiwa era and was inspired by “tejime,” a traditional Japanese celebratory ritual, in order to grandly celebrate the beginning of a new era. HIFANA is, after all, a pioneer of anime music videos in Japan. Animation synchronized with music. Strange and humorous characters. I wanted to portray each element in an extreme way. Using cel shading, a technology that was uniquely developed in Japan, this is a full CG animation created entirely by a single person.