Directed the concept movie for FENDI’s Spring/Summer 2020 Strap YOU. The film depicts the season’s destination, Ponza Island in Italy, in miniature. It also weaves in elements of the runway and the distinctive features of the collection’s garments. The movie also portrays anthropomorphized bags enjoying a resort getaway. It was distributed on social media and on FENDI’s online stores in various countries.

Promotional video for the Spring/Summer 2025 collection of BOKURA WORKS, a brand for young workers.

This piece features “Kei,” who calls himself a Poké Card doctor, carefully explaining the series of rules for the Pokémon Card Game to a boy named “Ren,” who has just obtained Pokémon cards, and is structured so that the new rules are explained to viewers as well. While following the structure and animation style of the previous explanation series, we were mindful of pacing and subtle character animation, deliberately avoiding excessive expression, effects, and animation so that viewers could stay engaged until the end while understanding the rules. Also, on a more detailed directorial note, this time voice actors Chisaki Kimura and Sako Ogawa added nuanced emotions at key moments, and I feel this resulted in an explanatory video that also lets viewers appreciate the delicate vocal performances they bring to the work.