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LAMBDA
2023
00:00:38
A launch collection film for a jewelry brand aimed at Generation Z.
Under the brand message “PLAY FREEDOM,” the brand pursues finite resources with boundless creativity, and offers borderless jewelry that transcends gender and age. With customization options totaling in the hundreds of millions, the brand maximizes the individuality of each wearer without following the crowd, proposing jewelry that can be cherished for years to come.