This is a concept film created to communicate the branding image of YRGLM Inc. (formerly Rockon Co., Ltd., renamed on August 1, 2019; https://www.yrglm.co.jp/philosophy/). By capturing the many expressions of the rubber band used in the symbol mark, the film highlights the idea that it represents a material full of infinite possibilities. The visual expression brings to life the symbol’s message of “originality unconstrained by common sense.” The new company name, tagline, logo, symbol mark, and other CI elements were handled by TSDO Inc., led by Taku Satoh. LIGHT THE WAY Inc. was responsible for directing and producing the film. Corporate philosophy: “Impact on the World” Keep creating impact in everything you do. Because the accumulation of small impacts that resonate in people’s hearts will one day become a great wave that shakes the world.

The Tokaido Shinkansen is Japan’s main artery connecting the two major cities, Tokyo and Osaka. Between Tokyo sta. and Shin-Osaka sta., the Shinkansen passes through various popular tourist spots in Japan, such as the port city of Yokohama, hot spring town of Atami, Mt. Fuji, and the ancient capital of Kyoto, literally running through Japan. For your travel, the smartEX App will enable you to make a train reservation even from overseas and is recommended.

Main entrance We were responsible for directing and producing video content, including the eight-screen digital signage installed at the main entrance and exhibition explanatory videos for each area. To avoid distracting from the exhibition experience, we carefully designed videos that were easy to understand and unobtrusive, minimizing decorative flourishes as much as possible.

Yurado, a girl who admires her mother, a Pokémon battle commentator. She lives happily with Kangaskhan, and today too, she’s in front of her diorama, pretending to be a commentator. “Mother is about to begin very important work, so I beseech you to keep quiet!” Though she is asked this, Yurado ends up making a diorama with Kangaskhan. Their time limit is until the battle tournament ends! Yurado and Kangaskhan set out to build a huge, huge diorama, but then an incident occurs...!?