"Shanghai Rendezvous" Amaiwana MV

株式会社ホーダウンの2017年、2018年の仕事を中心編集したリールです。ムービー、モーショングラフィックス、デジタルサイネージ、インタラクティブコンテンツなど幅広く手がけています。

A teaser video for one of the world’s largest annual contests dedicated to “pixel art,” held in Shibuya. It depicts the moment of diving from the social media timeline, where contest entries are submitted, into a dotted world of Shibuya.

We were responsible for the art direction and full 3DCG production of the XPERIA 1V product animation. Marketing videos often become dull by merely listing product features, but by connecting scenes with seamless camera work, we designed an experience that allows viewers to watch the entire 70-second piece in a stress-free, immersive state from beginning to end.