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Harmoniland TV Commercial “Cute Makes You Happy” Edition

2024

00:00:16
Harmoniland TV Commercial “Cute Makes You Happy” Edition
  • Harmoniland TV Commercial “Cute Makes You Happy” Edition
Director : Ayaka hiya
Photographer : Shingo Tabata
Hairmake : Mari Matsumoto
Stylist : Miyu Suehiro
Cast : Ayaka Nagashima, Otoho, Hanae Misumi
Na : Hisana Onabe
MA : Takuma Iwashita
Editor : Atsushi Mazaki
Producer : Tsuguto Shiraishi
PM : Miho Ebihara
Production : CARAVAN
This is a TV commercial for Harmonyland, Sanrio’s theme park in Oita Prefecture. It charmingly depicts three people dressed in their favorite character-inspired outfits enjoying everything Harmonyland has to offer. As this is also the milestone 50th anniversary year of Hello Kitty, we borrowed her overwhelming aura to create a space overflowing with cuteness and happiness.

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A Ayaka hiya unverified Director S Shingo Tabata unverified Cinematographer M Mari Matsumoto unverified Hair / Makeup M Miyu Suehiro unverified Stylist H Hisana Onabe unverified Sound Mixer T Takuma Iwashita unverified Sound Mixer A Atsushi Mazaki unverified Editor T Tsuguto Shiraishi unverified Producer M Miho Ebihara unverified PM

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This is a vision movie for Daito Seiki Co., Ltd. Manufacturing is often seen as repetitive and dangerous work, but it should be fundamentally free and creative. Through 2D animation, we expressed our wish that everyone involved in manufacturing could work more creatively and enjoyably, and experience many moments of excitement and inspiration in manufacturing environments that feel like playgrounds filled with ideas and wonder. Our image character, “Bandosou-kun,” is also running around freely throughout the film.

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Description: We produced a TV commercial for JR East’s Kyun Pass. Assuming it would also be shown on large digital displays in Tokyo and other areas, we made the text larger to enhance visibility and impact. While keeping the elements simple so the information is easy to understand, we created a video that is enjoyable to watch and leaves a positive impression. We also sprinkled the heart logo throughout various parts of the video to make the brand image of “Kyun Pass = heart” easier to remember.