PV for the collaborative jacket by Uber Eats and fragment, led by Hiroshi Fujiwara. Set in a monochrome world, it highlights light and sound, maximizing the product’s appeal through minimal direction.

A commercial for Columbia’s cooling technology, Omni-Freeze Zero. The mechanism, which lowers temperature by using moisture from sweat, is expressed through the metaphor of liquid turning into ice. The fleeting moment is depicted in super slow motion.

Every step he takes fills every life with joy. Shohei Ohtani signature logo. New Balance presents Shohei Ohtani's signature logo. Shohei Ohtani is a once-in-a-lifetime talent. His world-class skill, on the pitcher’s mound and at the plate, doesn’t just leave fans in awe. It surpasses their wildest imaginations. Yet at the heart of his game lies the passion of a young boy who pours his heart and soul into every play, out of an unwavering respect for the sport. The signature logo captures the baseball superstar’s love of the game and his constant striving toward greatness in a single image of Shohei on the base paths. #newbalance #baseball #shoheiohtani Shohei Ohtani is a rare talent, and his world-class skills, as both a pitcher and a batter, do more than captivate fans—they always go far beyond imagination. Yet the source of his play is the passion of a baseball boy who pours his heart and soul into every play, along with an unwavering respect for the sport. This Shohei Ohtani signature logo expresses the baseball superstar’s love for the game and his relentless pursuit of greatness through a single image of Shohei Ohtani sprinting around the bases.