G-SHOCK WOMAN 2024 GMD-B300

I directed the promotional video for a new mechanical watch to be released by CASIO.

I was in charge of the video direction for Anthem-A FW2026 RUNWAY.

“Everyday is a good day” I was responsible for the concept, planning, and direction of this campaign video for adidas and ABC-MART. The goal was to portray the appeal of adidas’ material pack through a lifestyle perspective. A breathtaking moment can happen in the midst of an ordinary day, and by shifting your perspective, you can turn that day into a “Good Day.” Finding a Good Day is always up to you. That’s the story I wrote while thinking about that.

I directed the video for the runway at the 2026 Cortina Winter Olympics.