TOP

3DCGCMPromotionWeb CM

KATE 「Real Cover Liquid」

2021

Only Image
KATE 「Real Cover Liquid」
Client：Kao Beauty Brands
Production：NION INC.
In conjunction with the launch of KATE’s new liquid foundation, “Real Cover Liquid,” which achieves both high coverage and a natural skin-like finish, this film expresses the product concept, “A New Frontier in High Coverage,” through a visually confusing presentation of virtual humans “imma” and “Ria,” along with the real human “SAORI,” who is active as an android big sister. By blurring who is a virtual human and who is a real human, the film conveys not only the product concept, but also contemporary values and notions of beauty in which the boundaries between the real and the unreal are gradually disappearing.

Other Works by ＹＫＢＸ

Explore 3DCG

JUDGE - 映像作家: yukikawakami
3DCGArt workEventInstallationMotion graphicsOriginalShort filmSignage

JUDGE

2018
Inspired by SUNNOVA’s song of the same title, JUDGE was created for the special exhibition “Shinjuku City Visualize” as part of “Shinjuku Creators Festa,” with the theme of “visualizing Shinjuku.” Based on the song’s concept, “Do Not Label Us,” we built the visual imagery. The work captures the ever-changing vulgarity of Shinjuku and, in contrast, the towering buildings that rise above it. At the same time, it asks: Do the cityscape we are looking at now, and the people passing by, really exist? By collaging footage of Shinjuku that we shot ourselves with graphic elements that do not exist there, we created a world in which truth and falsehood are intertwined.