GUNZE “Unreadable, GUNZE.” Calligraphy Edition (2026) / Live action | Eizo100

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GUNZE “Unreadable, GUNZE.” Calligraphy Edition

企画：原山大輝、下村優太、外山総一郎、紀野はるか（KOO-KI）
プロデューサー：前畠慎悟（KOO-KI）
演出・編集：木綿達史（KOO-KI）
制作：KOO-KI
撮影：山田健太郎（翔の会）
照明：平田孝浩（アーチェリープロダクション）
メイク：犀川千裕
書道監修：堂園啓美（KOO-KI）
MA：森健一（ガリレオクラブ）

A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026.

Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life.

The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side.
KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece.

In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version. ▼GUNZE創業130周年記念Webサイト
https://www.gunze.co.jp/130th/

▼KOO-KI WORKS
https://koo-ki.co.jp/works/detail/gunze-130th

原 Daiki Harayama unverified Planner 下 Yuta Shimomura unverified Planner 外 Soichiro Toyama unverified Planner 紀 Haruka Kino unverified Planner 前 Shingo Maehata unverified Producer 木 Tatsushi Momen unverified Director / Editor 山 Kentaro Yamada unverified Cinematographer 平 Takahiro Hirata unverified Lighting 犀 Chihiro Saigawa unverified Hair / Makeup 堂 Hiromi Dozono unverified Calligraphy Supervisor 森 Kenichi Mori unverified Sound Mixer