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GUNZE “Unreadable, GUNZE.” Calligraphy Edition

2026

00:00:16
GUNZE “Unreadable, GUNZE.” Calligraphy Edition
企画：原山 大輝、下村 優太、外山 総一郎、紀野 はるか（KOO-KI）
プロデューサー：前畠 慎悟（KOO-KI）
演出・編集：木綿 達史（KOO-KI）
制作：KOO-KI
撮影：山田 健太郎（翔の会）
照明：平田 孝浩（アーチェリープロダクション）
メイク：犀川 千裕
書道監修：堂園 啓美（KOO-KI）
MA：森 健一（ガリレオクラブ）
A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026.

Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life.

The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side.
KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece.

In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version. ▼GUNZE創業130周年記念Webサイト
https://www.gunze.co.jp/130th/

▼KOO-KI WORKS
https://koo-ki.co.jp/works/detail/gunze-130th

People

原 原山大輝 unverified Planner 下 下村優太 unverified Planner 外 外山総一郎 unverified Planner 紀 紀野はるか unverified Planner 前 前畠慎悟 unverified Producer 木 木綿達史 unverified Director / Editor 山 山田健太郎 unverified Cinematographer 平 平田孝浩 unverified Lighting 犀 犀川千裕 unverified Hair / Makeup 堂 堂園啓美 unverified Calligraphy Supervisor 森 森健一 unverified Sound Mixer

Other Works by KOO-KI /空気株式会社（KOO-KI Co.,Ltd.）

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