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GUNZE “Unreadable, GUNZE.” Calligraphy Edition

2026

00:00:16
GUNZE “Unreadable, GUNZE.” Calligraphy Edition
企画：原山 大輝、下村 優太、外山 総一郎、紀野 はるか（KOO-KI）
プロデューサー：前畠 慎悟（KOO-KI）
演出・編集：木綿 達史（KOO-KI）
制作：KOO-KI
撮影：山田 健太郎（翔の会）
照明：平田 孝浩（アーチェリープロダクション）
メイク：犀川 千裕
書道監修：堂園 啓美（KOO-KI）
MA：森 健一（ガリレオクラブ）
A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026.

Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life.

The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side.
KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece.

In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version. ▼GUNZE創業130周年記念Webサイト
https://www.gunze.co.jp/130th/

▼KOO-KI WORKS
https://koo-ki.co.jp/works/detail/gunze-130th

People

原 Daiki Harayama unverified Planner 下 Yuta Shimomura unverified Planner 外 Soichiro Toyama unverified Planner 紀 Haruka Kino unverified Planner 前 Shingo Maehata unverified Producer 木 Tatsushi Momen unverified Director / Editor 山 Kentaro Yamada unverified Cinematographer 平 Takahiro Hirata unverified Lighting 犀 Chihiro Saigawa unverified Hair / Makeup 堂 Hiromi Dozono unverified Calligraphy Supervisor 森 Kenichi Mori unverified Sound Mixer

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