木綿達史

木綿達史

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Work

GUNZE “Unreadable, GUNZE.” Calligraphy Edition - 映像作家: kooki
Live actionPromotionWeb CM

GUNZE “Unreadable, GUNZE.” Calligraphy Edition

2026
00:00:16
A web commercial produced as part of GUNZE Limited’s 130th anniversary project, marking the company’s 130th year in August 2026. Taking advantage of the fact that some younger viewers may not even be able to read the company name “GUNZE,” the film vividly brings the catchphrase “Unreadable, GUNZE.” to life. The concept was developed by a team centered on KOO-KI’s younger staff, who themselves are among those on the “unreadable” side. KOO-KI’s Tatsushi Yuu, known for his wide range of directing styles, transformed their wildly free-spirited ideas into an entertaining visual piece. In addition to the “Calligraphy” version, the web commercial also includes a “Vision Test” version.
Asahi Solar “East — The Power of the Sun, Blue Sky” Edition - 映像作家: kooki
AIAnimationTV-CM

Asahi Solar “East — The Power of the Sun, Blue Sky” Edition

2025〜
Directed and produced by KOO-KI’s Tatsuhiro Momen, this TV commercial was made for Asahi Solar, a pioneer in solar water heating systems. A sumo wrestler jumps off a roof and dives straight into a bathtub. A shot that would normally require an elaborate setup is rendered realistically yet in a humorous ukiyo-e style using generative AI. In addition to the “East — The Power of the Sun / Blue Sky” version, there is also the “West — Leave It to Us, Peace of Mind / Gold” version.
ResorTech EXPO 2024 in Okinawa Opening Movie - 映像作家: kooki
Motion graphicsOpening movieSignage

ResorTech EXPO 2024 in Okinawa Opening Movie

2024
00:01:09
Opening movie for “ResorTech EXPO 2024 in Okinawa,” one of Okinawa Prefecture’s largest DX exhibitions. The lines of light running across the screen express Okinawa and the world being connected through digital technology. This work was also used as an in-venue presentation film, and by carefully refining every detail so that the various displays installed throughout Okinawa Arena would operate in perfect synchronization, it created a sense of unity and cohesion across the entire venue.
Mitsubishi Estate Property Management "Oshimaism THE LAST SHOW" - 映像作家: kooki
3DCGCMPromotionTV-CMWeb movie

Mitsubishi Estate Property Management "Oshimaism THE LAST SHOW"

2021
This is the final commercial for IMS, a landmark shopping complex in Tenjin, Fukuoka, which closed at the end of August 2021. In addition to the TV commercial, we also handled the overall closure campaign, including large hanging banners, website assets, various transit ads, and newspaper advertisements. The piece was designed so that the closure would not feel negative, so that it would not seem like a mere ending, and so that it would also convey gratitude to everyone who loved it. This work was created after the idea, “For the final scene, let’s rise up through the atrium surrounded by everyone!” was adopted as it was. ▼CM making-of video https://vimeo.com/595115386/3a712f169c
Please, Domino - 映像作家: kooki
3DCGPromotion

Please, Domino

2020
Only Image
PR movie created to encourage people to visit Tenjin. Watching the people working in Tenjin bow one after another like a human domino effect is a spectacular sight! Because the concept was designed to deliver the message directly, the direction was also kept “straightforward” and “easy to understand.” The aim was to remind local residents of Tenjin, as going out to the shopping mall near home had become part of everyday life and people were starting to hesitate to make the trip into Tenjin.
JR West Japan “Easy going, HAKATA” - 映像作家: kooki
CMPromotion

JR West Japan “Easy going, HAKATA”

2020
KOO-KI’s Momen directed JR West’s inbound web CM. This PR video is designed to make inbound visitors to Kansai feel like taking a casual trip to Kyushu and Hakata as well. Filmed in locations including Yanagawa, Miyajidake Shrine, Tenjin, Furuyu Onsen, and Arita, it takes viewers on a tour of various places across Kyushu starting from Hakata, with music featuring “Journey,” a new song by the virtual girl unit KMNZ. ▼ [Behind the CM Direction] What directing techniques did KOO-KI’s Momen use in JR West’s latest web CM? https://koo-ki.co.jp/topics/detail/12669
Mitsubishi Estate Retail Management "CM Still Going? IMUZU Will Be Running Until Next August." - 映像作家: kooki
AnimationCM

Mitsubishi Estate Retail Management "CM Still Going? IMUZU Will Be Running Until Next August."

2020
Only Image
In August 2021, IMS, the commercial complex in Tenjin, Fukuoka, will close its doors. KOO-KI will serve as its creative partner for the roughly year and a half leading up to the closure. The first installment conveys a message to people in the city who mistakenly believe that IMS, like other nearby commercial facilities, will close in March 2020, in a way that brings a smile to viewers’ faces.