A global campaign originating from Japan for Asics Tiger. In conjunction with the worldwide launch of shoes made from a special material that changes color depending on the viewing angle, the creative work co-produced by JKD and Beacon Communications was rolled out in July 2016 as a global campaign spanning North America, Asia, and Europe. In the video, the story of a protagonist like a chameleon, who blends into the bustle of the city and disappears or stands out with a striking presence, is expressed using a technique called slit-scan. In collaboration with director Hiroshi Kondo and composer Yoshiteru Himuro, it was completed as a powerful branded music video.

A long road. The way ahead may be dark and impossible to see, but the car carrying four people is lit with a bright light. Together with the music flowing from the car stereo, it keeps moving forward. That’s what this music video is about.

“Earth as Seen from Space: A Culture” Inspired by music, this project visualizes the creative process of a Japanese dancer choreographing and a chef creating cuisine. This time, the theme is Daft Punk’s “Within.” Using CG, live action, and compositing, I created a video in which reality and unreality coexist. This is my first independently produced work. I used Polycam, Nomad Sculpt, Blender, Substance 3D Painter, Photoshop, Premiere Pro, After Effects, and Firefly. The 3D models that appear were all modeled from scratch without using any assets. The slot symbols at the beginning of the work were generated using Adobe Firefly. Throughout the CG and live-action scenes, the footage was basically shot with a 50mm focal length. The props appearing in the work are compiled on the page below. Each product features a primitive silhouette, and I aimed to make them feel realistic. https://www.behance.net/gallery/184868293/HATCH-PROPS

For PARCO CITY’s 5th anniversary, we had lots of new and renewed shops! So in addition to the TV commercial, we also created a web movie and in-mall signage. The illustrations and music are both incredibly cute, so we gave the video a similarly cute and fun feel.