HORIBA’s “Our Future” movie. Celebrating its 70th anniversary, HORIBA depicts the future 30 years from now that it will aim for, guided by its corporate motto, “Joy and Fun.”

I created the music video for “True Self,” a track by WHISPER OUT LOUD, an alternative R&B/rock band based in Tokyo. For this project, I took on the major challenge of handling every stage of the video production myself, including directing, shooting (including aerial footage using a drone), lighting, editing, 3DCG, and VFX. All filming was done guerrilla-style outdoors, using a run-and-gun approach. Production was carried out with extremely limited resources: the shooting period was only one day, and the editing period was about two weeks. In particular, I used Blender in the 3DCG/VFX process to achieve large-scale, original visual expressions. This work expanded the possibilities of solo video production.

This work was submitted to the Digital Signage category of the Metro Ad Creative Award 2024. It was entered for the brief from All About Co., Ltd. and selected as a finalist. All About is a media platform that has been publishing expert information on the web for over 20 years. It also places importance on the real-life experiences of modern consumers, and updates daily with stories especially about money-related experiences. To achieve the goal of “introducing and encouraging submissions for a serialized article series about money-related episodes,” we created a video that incorporates the following three key messages. ・Daily introductions of topics such as everyday life and investing! ・Anyone can submit their own episode! ・If your episode is selected, you will receive a ¥3,000 Amazon gift card!

ARSOA TVCM