This SNS animation was created around LILY BROWN’s novelty item, the “Lily Bear Candle,” for the 2024 holiday season. It is composed with a scene in which a small “magic” begins with the candlelight. The flow of light born from the flame softly spreads, then gradually transforms into the shape of a teddy bear, capturing this sequence in an impressive way within a short runtime. The visuals stay close to the brand’s classic and feminine world, while emphasizing the warmth and sense of fantasy that evoke the holidays. Set against a night scene filled with floating stars and ornaments, it uses light, particles, and fluid motion to express “the special time contained within a gift.”

This was produced as the music video for “yona,” the title track from musician VOQ’s first album, *YONA*, released by PROGRESSIVES FOrM in April 2018. Although it is a music video, it is also a “painting of time” that repeatedly depicts similar images, and it is intended as a visual expression by a painter, seeking to observe the nonlocality of where images reside. For the jacket of the album *YONA*, I drew 52 birdlike ghost figures with pencil and pastel, and to animate them, I drew the in-between footage connecting each drawing with pencil. In that process, I drew while monitoring the images on video and looking at the mirrored picture, rather than at the paper itself. It is also a drawing animation work titled *52 Specters*. It is also a continuation of *SA YONA RA* (2012), a drawing animation work created together with an early version of VOQ’s song “yona,” as a bonus for the special edition binding of *Sayonara, SAYO NARA* (2012), a book-like object produced with Hideyuki Saitow, art director of the publisher/gallery Shoshi Saikoro (Koenji).

In the website renewal accompanying the rebranding of NewPeace Inc., we were responsible for directing the main visual animation and creating the CG moving image (motion graphics). NewPeace is a visioning company that solves diverse challenges faced by businesses, brands, and society through creativity. We expressed their vision of “creating passionate connections through the power of community and technology” with a wide variety of distinctive characters and lively, high-energy animation full of excitement. Rather than simply embedding the video into the website, we worked closely with Studio Details to refine how it would be presented, aiming to create a better user experience. For example, in the scroll-linked animation, we conducted extensive testing to achieve camera work that would be immersive for users while also feeling smooth and satisfying to interact with. We invite you to visit the site and experience for yourself the passion behind their challenge of taking on new business and their strong commitment to rebranding.