Ueno Land opened in 2017 with the aim of “curating the area around Ueno as a museum,” and set out to become a specialty shop for Ueno souvenirs, something that had never quite existed before. In this promotional video, based on Ueno Land’s concept, the charm and fun of Ueno—where history, culture, and art coexist—is expressed through three different animations set against the backdrops of “the Saigō Takamori Statue,” “Ameyoko,” and “the National Museum.” *The video shown here is an edited compilation of the three separate videos into one.