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A short loop lyric video centered on CG models of the music gear that producer/beatmaker Newly regularly uses. An AR filter using the same CG was also released. https://www.instagram.com/ar/893576137804250/

Within the beautiful framework of idols, I deliberately added an eerie element. I cast a man in the role of a police officer who gives off a seemingly dangerous vibe, and the members are pursued by that officer.

Since the song evokes summer, I aimed for a sense of freshness and transience. As this was a collaboration with a composer who has been trending on social media, I raised the saturation to match that image and focused on creating tricky, attention-grabbing visuals. The concept was “the glamorous, flashy side of a YouTuber, and moments of quiet that feel serene.”