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Uber Eats Taiwan

2020

00:00:38
Uber Eats Taiwan
Client: Uber Eats Taiwan
Lead Agency: Special Group
Creative Partner Agency: Whatever
Film Production Company: OUCHELUN Films
Still Production Company: The POOL COLLECTIVE
Animation Production Company: Rhizome Operator
OOH/Social Production Company: WebGene
　
Associate Creative Director: Shiny Lee
Producer: Ting-Chi Wang
Copywriter: Tsui Ho
Associate Project Manager: Jun Chen
Managing Director: Eiji Muroichi
Planner: Han Yang
Executive Creative Director: Tom Martin (Special Group)
Executive Creative Director: Julian Schreiber (Special Group)
Creative Director: Marcus Rebeschini (Special Group)
Managing Director: Cade Heyde (Special Group)
Account Lead: Tori Lopez (Special Group)
Account Director: Rebecca Grant (Special Group)
Producer: Ros Payne (Special Group)
Director: Che Lun Ou (OUCHELUN Films)
Producer: Anas Chao (OUCHELUN Films)
Producer: Yu Chun Tseng (OUCHELUN Films)
Producer: Shao En Liu (OUCHELUN Films)
DP: Mike Simpson (OUCHELUN Films)
1st AC: Yung Sen Lin (OUCHELUN Films)
Gaffer: Hong Yang Lin (OUCHELUN Films)
Production Designer: Masa Liu (OUCHELUN Films)
Production Sound Mixer: Min Hsu Wang (OUCHELUN Films)
Editor: Summer Hsieh (OUCHELUN Films)
Colourist: Cheng Wei Tong (OUCHELUN Films)
Sound Designer: Kenny Cheng (OUCHELUN Films)
BTS Diector: Tzu Shuo Wang (OUCHELUN Films)
Photographer: Ingvar Kenne (The POOL COLLECTIVE)
Executive Producer: Cameron Gray (The POOL COLLECTIVE)
Producer: Hannah Nixon (The POOL COLLECTIVE)
TW Line Producer: Charlie Hung (The POOL COLLECTIVE)
Food Stylist: Jacque Malouf (The POOL COLLECTIVE)
Post Prod: Cream Electric Art (The POOL COLLECTIVE)
Post Prod: Sterne Creative (The POOL COLLECTIVE)
Director: Rex Takeshi Chen (Rhizome Operator)
Production Manager: B. Shichi Liu (Rhizome Operator)
Graphic Designer: Zhengya Huang (Rhizome Operator)
Graphic Designer / Motion Graphic Designer: Oliver Lin (Rhizome Operator)
Motion Graphic Designer: Jon Tsao (Rhizome Operator)
Creative Director: Domingo Yo (WebGene)
Interaction Director: Kin Chen (WebGene)
Art Director: Vicky Lu (WebGene)
Interaction Designer: Daiching Tsao (WebGene)
Project Manager: James Tung (WebGene)
Together with Special Group, we planned and produced the TV commercial, outdoor advertising, and social media content for Uber Eats Taiwan’s “Tonight, I’ll be eating” campaign. We were also responsible for developing the concept for the visuals shown at the Taipei 101 New Year countdown show on New Year’s Eve 2019.

People

S Shiny Lee unverified Designer T Ting-Chi Wang unverified Producer T Tsui Ho unverified Writer J Jun Chen unverified PM E Eiji Muroichi unverified Managing Director H Han Yang unverified Planner T Tom Martin unverified Director J Julian Schreiber unverified Director M Marcus Rebeschini unverified Director C Cade Heyde unverified Managing Director T Tori Lopez unverified Account R Rebecca Grant unverified Account R Ros Payne unverified Producer C Che Lun Ou unverified Director A Anas Chao unverified Producer Y Yu Chun Tseng unverified Producer S Shao En Liu unverified Producer M Mike Simpson unverified Cinematographer Y Yung Sen Lin unverified Assistant Camera H Hong Yang Lin unverified Lighting M Masa Liu unverified Designer M Min Hsu Wang unverified Sound Mixer S Summer Hsieh unverified Editor C Cheng Wei Tong unverified Colorist K Kenny Chen unverified Sound Designer T Tzu Shuo Wang unverified Director I Ingvar Kenne unverified Photographer C Cameron Gray unverified Producer H Hannah Nixon unverified Producer C Charlie Hung unverified Producer J Jacque Malouf unverified Stylist R Rex Takeshi Chen unverified Director B B. Shichi Liu unverified PM Z Zhengya Huang unverified Designer O Oliver Lin unverified Designer / Motion Graphics Designer J Jon Tsao unverified Motion Graphics Designer D Domingo Yo unverified Director K Kin Chen unverified Director V Vicky Lu unverified Art Director D Daiching Tsao unverified Designer J James Tung unverified PM

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
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Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
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Akabako: Embrace the Warmth of Japanese Bathing

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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
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Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

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To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
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NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

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We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

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