Daiching Tsao

Daiching Tsao

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Credited on 2 works in 2020. Main genres: TV-CM, Promotion, Web CM.

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Uber Eats Taiwan Tonight, I’ll Be Eating 2020 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Tonight, I’ll Be Eating 2020

2020
00:00:31
In collaboration with Special Group Australia, we planned and produced new TV commercials, out-of-home advertising, and social media content for Uber Eats Taiwan’s 2020 campaign, “Tonight, I’m having…”. For this campaign, we featured Taiwan’s top model Chi-Ling Lin and legendary rock star Wu Bai, creating scenes in which the two share their beauty secrets while enjoying their favorite meals in Chi-Ling Lin’s glamorous dressing room. The social content also includes behind-the-scenes footage and a food-themed drawing game. By combining celebrities’ habits and public image with humor, the campaign expresses Uber Eats’ brand identity.

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