TOP

TV-CMWeb CM

Uber Eats Taiwan Tonight, I’ll Be Eating 2020

2020

00:00:31
Uber Eats Taiwan Tonight, I’ll Be Eating 2020
  • Uber Eats Taiwan Tonight, I’ll Be Eating 2020
Client: Uber Eats Taiwan
Global Agency: Special Group
Creative Partner Agency: Whatever Inc.

Creative Team Lead / Associate Creative Director: Shiny Lee
Copywriter: Tsui Ho
Producer: Ting-Chi Wang
Senior TV Producer: Nobu Awata
Associate Project Manager / Creative Support: Jun Chen
Business Director: Catherine Huang

Global Agency
Executive Creative Director: Tom Martin(Special Group)
Executive Creative Director: Julian Schreiber(Special Group)
Senior Creative: Harry Stanford (Special Group)
Senior Creative: Josie Fox (Special Group)
Team Leader: Eileen Cosgrove-Moloney(Special Group)
Account Director: Laura Little(Special Group)
Senior Producer: Paul Johnston(Special Group)
Casting Director: Emily Stewart(Special Group)
Integrated Producer: Emily Willis(Special Group)
Integrated Producer: Steph Wilkinson(Special Group)
Local Casting Support: Mini Chen(Special Group)

Film Production Company
Film Director: Mulder Shen(BOKU Films)
Executive Producer: Suzil Hsiao(BOKU Films)
Executive Producer: Ping Lin(BOKU Films)
Producer: Shen Lye (BOKU Films)
Line Producer: Owen Pan(BOKU Films)
Assistant Producer: Kichi Yang(BOKU Films)
Assistant Producer: Ashley Tsai (BOKU Films)
Assistant Producer: Yao Chen(BOKU Films)
Assistant Producer: Jeff Lin(BOKU Films)
Director of Photography : Tsan-Chin Wang
Focus Puller: Chuan-Fu Hung
Camera Team: Wei-Chieh Hsu
Camera Team: Cong-Min Chen
Camera Team: Po-Wen Shou
Camera Team: Che-Ming Chang
Camera Team: Wei-Hao Chin
Gaffer : Wen-Tai Liang
Best Boy: Kun-Min Lan
Best Boy: Chao-Hsiang Yang
Best Boy: Ce-Yao Zhuang
Art Director : Chih-Da Kuo
Assistant Art Director: Yun-Lu Chen
Assistant Art Director: Meng-Hsin Lin
Assistant Art Director: Chieh-Yu Liu
Casting: I-Fang Hsiao
Talents: Po-Wei Hsu
Talents: Ching-Yun Hsu
Editor: Po-Hui Chang
Lighting Equipment: LAPCC Inc.
Camera Equipment : LAPCC Inc.

Post Production Company
Colourist: Caleb De Leon(Heckler Singapore)
Online Artist: Pedro Santos(Heckler Singapore)
Producer: Xinhui Zheng(Heckler Singapore)
Executive Producer: Charu Menon(Heckler Singapore)
Sound: Your Own Studio(Heckler Singapore)

Still Production Company
Photographer: Chi-Shun Kao
Producer: Katie Chen
Assistant Producer: Lukas Wang
Digi Man: Raymond Jian
Asst. Photographer: Joe Hsueh
Asst. Photographer: Ben Tseng
Asst. Photographer: Roy Yang

Still Retouching Company
Retoucher: Caroline Miller(Cream Electric Art)
Food Styling: Lion Roar Company
Food Styling Poducer: Charlie Hung(Lion Roar Company)
Lead Food Stylist: Yen Wen
Senior Food Stylist: Rita Wang
Assistant Food Stylist: Ryan Chen
Kitchen Hand: Annie Chen
Production Coordinator: Yvonnne Lee
Runner: Jimmy Hsu
Runner: Skyler Chen

OOH/Social Production Company
Creative Director: Domingo Yo(WebGene)
Art Director: Vicky Lu(WebGene)
Interaction Director: Kin Chen(WebGene)
Interaction Designer: Daiching Tsao(WebGene)
Project Manager: James Tung (WebGene)

BTS Film Production Company
BTS Diector: Shuo Wang(Suntan Production)
BTS Executive Producer : Anas Chao
Vivian Chuang
Line Producer: Yen-Wen Wang
Director of Photography: Saint Lin
1st AC: Chih-Shen Yang
1st AC: See Huang
2nd AC: Ruei-Jhe Jiang
Gaffer: Zhong-Cheng Zeng
Production Sound Mixer: Minhsu Wang
Boom Operator: Poyao Lee
Editor: Pei-Fen Hsieh
Editor: Jhe-Wei You
Colorist: Yi-hsun Chiang
Sound Mixer: HipHop-LuChihShen
Special Thanks: Kunmin Lan
In collaboration with Special Group Australia, we planned and produced new TV commercials, out-of-home advertising, and social media content for Uber Eats Taiwan’s 2020 campaign, “Tonight, I’m having…”. For this campaign, we featured Taiwan’s top model Chi-Ling Lin and legendary rock star Wu Bai, creating scenes in which the two share their beauty secrets while enjoying their favorite meals in Chi-Ling Lin’s glamorous dressing room. The social content also includes behind-the-scenes footage and a food-themed drawing game. By combining celebrities’ habits and public image with humor, the campaign expresses Uber Eats’ brand identity.

People

A Anas Chao unverified Producer A Annie Chen unverified Assistant A Ashley Tsai unverified Producer B Ben Tseng unverified Photography C Caleb De Leon unverified Colorist C Caroline Miller unverified Retoucher C Catherine Huang unverified Director C Ce-Yao Zhuang unverified Best Boy C Chao-Hsiang Yang unverified Best Boy C Charlie Hung unverified Producer C Charu Menon unverified Producer C Che-Ming Chang unverified Crew C Chi-Shun Kao unverified Photography C Chieh-Yu Liu unverified Director C Chih-Da Kuo unverified Director C Chih-Shen Yang unverified Assistant C Ching-Yun Hsu unverified Talent C Chuan-Fu Hung unverified Assistant C Cong-Min Chen unverified Crew D Daiching Tsao unverified Designer D Domingo Yo unverified Director E Eileen Cosgrove-Moloney unverified Team Leader E Emily Stewart unverified Director E Emily Willis unverified Producer H Harry Stanford unverified Creative H HipHop-LuChihShen unverified Sound I I-Fang Hsiao unverified Casting J James Tung unverified Project Manager J Jeff Lin unverified Producer J Jhe-Wei You unverified Editor J Jimmy Hsu unverified Runner J Joe Hsueh unverified Photography J Josie Fox unverified Creative J Julian Schreiber unverified Director J Jun Chen unverified Project Manager / Coordinator K Katie Chen unverified Producer K Kichi Yang unverified Producer K Kin Chen unverified Director K Kun-Min Lan unverified Best Boy L Laura Little unverified Director L Lion Roar Company unverified Stylist L Lukas Wang unverified Producer M Meng-Hsin Lin unverified Director M Minhsu Wang unverified Sound M Mini Chen unverified Coordinator M Mulder Shen unverified Director N Nobu Awata unverified Producer O Owen Pan unverified Producer P Paul Johnston unverified Producer P Pedro Santos unverified Artist P Pei-Fen Hsieh unverified Editor P Ping Lin unverified Producer P Po-Hui Chang unverified Editor P Po-Wei Hsu unverified Talent P Po-Wen Shou unverified Crew P Poyao Lee unverified Boom Operator R Raymond Jian unverified Digital Imaging Technician R Rita Wang unverified Stylist R Roy Yang unverified Photography R Ruei-Jhe Jiang unverified Assistant R Ryan Chen unverified Stylist S Saint Lin unverified Cinematographer S See Huang unverified Assistant S Shen Lye unverified Producer S Shiny Lee unverified Director S Shuo Wang unverified Director S Skyler Chen unverified Runner S Steph Wilkinson unverified Producer S Suzil Hsiao unverified Producer T Ting-Chi Wang unverified Producer T Tom Martin unverified Director T Tsan-Chin Wang unverified Cinematographer T Tsui Ho unverified Copy Writer V Vicky Lu unverified Director W Wei-Chieh Hsu unverified Crew W Wei-Hao Chin unverified Crew W Wen-Tai Liang unverified Lighting X Xinhui Zheng unverified Producer Y Yao Cheng unverified Producer Y Yen Wen unverified Stylist Y Yen-Wen Wang unverified Producer Y Yi-hsun Chiang unverified Colorist Y Yun-Lu Chen unverified Director Y Yvonnne Lee unverified Coordinator Z Zhong-Cheng Zeng unverified Lighting

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
EventExperience

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

2024
Only Image
Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
EventExperience

Akabako: Embrace the Warmth of Japanese Bathing

2024
Only Image
Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

2024
00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
AnimationTV

NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

2024
Only Image
We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

Explore TV-CM

Udemy "Connecting those who want to learn with those who want to teach." - 映像作家: whatever
CMTV-CMWeb CM

Udemy "Connecting those who want to learn with those who want to teach."

2022
00:00:31
We planned and produced a global campaign centered on TV commercials for Japan and Korea for Udemy, one of the world’s largest online learning platforms connecting people who want to learn with those who want to teach. Under the theme, “Connecting those who want to learn with those who want to teach,” this campaign depicts how Udemy connects a wide range of students who want to learn to advance their careers or become the person they aspire to be with instructors—entrepreneurs and professionals from every field around the world—who want to share their knowledge and skills, enabling students to learn practical, cutting-edge skills anytime, anywhere.