A TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” Following the 2020 teaser movie, we planned and produced the TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” together with Special Group. By depicting the lives of various people—such as those living with pets, a new dad, and a millennial couple watching Korean dramas—we expressed Uber Eats’ extensive selection and fast on-demand delivery service.

We planned and produced a teaser film for a global campaign with Special Group Australia, proposing a new way of grocery delivery service for Uber Eats Taiwan. In this global campaign film, scenarios unfold that reflect the lives and needs of consumers around the world, showing how Uber Eats magically solves every kind of request from consumers. By expressing the unique qualities of an on-demand delivery service that combines speed and convenience, we faithfully recreated Uber Eats’ smart and humorous style and visuals.

In collaboration with Special Group Australia, we planned and produced new TV commercials, out-of-home advertising, and social media content for Uber Eats Taiwan’s 2020 campaign, “Tonight, I’m having…”. For this campaign, we featured Taiwan’s top model Chi-Ling Lin and legendary rock star Wu Bai, creating scenes in which the two share their beauty secrets while enjoying their favorite meals in Chi-Ling Lin’s glamorous dressing room. The social content also includes behind-the-scenes footage and a food-themed drawing game. By combining celebrities’ habits and public image with humor, the campaign expresses Uber Eats’ brand identity.