Ting-Chi Wang

Ting-Chi Wang

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Director Producer Writer / Copywriter
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Work

Uber Eats Taiwan　Foods & Goods. Like That! - 映像作家: whatever
CMTV-CM

Uber Eats Taiwan　Foods & Goods. Like That!

2022
00:00:31
We planned and produced Uber Eats Taiwan’s annual campaign, “Foods & Goods. Like That!”, together with Special Group Australia and Whatever Taipei. In 2022, we brought together Taiwanese celebrity host Dee Hsu and rapper E.SO as a duo, and created a series centered on themes such as tattoos, boxing, and graffiti. The scenes include moments that spark laughter, such as violently piercing the lid of a bubble tea with a straw, while food puns also drew attention, expressing a witty sense of humor. Through the duo’s fast-paced exchanges, we strongly conveyed the convenience of Uber Eats.
Momentum「Pak the Fun」 - 映像作家: whatever
Promotion

Momentum「Pak the Fun」

2021
Only Image
Whatever Taipei produced a promotional movie for Momentum’s first electric cargo bike, “PakYak.” Momentum is a lifestyle bicycle brand proposed by the Giant Bicycles Group, aimed at young people and urban dwellers. Using scenarios, flat lays, and stop-motion to convey the brand’s concept, the film highlights PakYak’s sophisticated design, excellent storage space, and versatility by effortlessly depicting scenes such as taking children to the park, carrying a large amount of groceries bought after work, and setting out on family adventures in the mountains. https://www.momentum-biking.com/us/pakyak
FLOCK – No Party for Cao Dong Edition - 映像作家: whatever
Interactive

FLOCK – No Party for Cao Dong Edition

2021
Only Image
We planned and produced a special website for the hugely popular indie band “No Party For Cao Dong” in Taiwan. On the website, users can upload their own photo and experience floating through water alongside the band members. Responding to the band members’ wish to connect with fans in an unconventional way, we redesigned “FLOCK,” an interactive installation created for the Hong Kong design festival “deTour in 2020,” to match the band’s musical style and image. By uploading a full-body photo, users generate their own avatar, which then drifts through the darkness of a virtual world together with the band members and other participants. http://walom.nopartyforcaodong.com/
Uber Eats Taiwan Groceries. Like that! 2021 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that! 2021

2021
00:00:16
A TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” Following the 2020 teaser movie, we planned and produced the TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” together with Special Group. By depicting the lives of various people—such as those living with pets, a new dad, and a millennial couple watching Korean dramas—we expressed Uber Eats’ extensive selection and fast on-demand delivery service.
Uber Eats Taiwan Groceries. Like that! - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that!

2020
00:00:11
We planned and produced a teaser film for a global campaign with Special Group Australia, proposing a new way of grocery delivery service for Uber Eats Taiwan. In this global campaign film, scenarios unfold that reflect the lives and needs of consumers around the world, showing how Uber Eats magically solves every kind of request from consumers. By expressing the unique qualities of an on-demand delivery service that combines speed and convenience, we faithfully recreated Uber Eats’ smart and humorous style and visuals.
Uber Eats Taiwan Tonight, I’ll Be Eating 2020 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Tonight, I’ll Be Eating 2020

2020
00:00:31
In collaboration with Special Group Australia, we planned and produced new TV commercials, out-of-home advertising, and social media content for Uber Eats Taiwan’s 2020 campaign, “Tonight, I’m having…”. For this campaign, we featured Taiwan’s top model Chi-Ling Lin and legendary rock star Wu Bai, creating scenes in which the two share their beauty secrets while enjoying their favorite meals in Chi-Ling Lin’s glamorous dressing room. The social content also includes behind-the-scenes footage and a food-themed drawing game. By combining celebrities’ habits and public image with humor, the campaign expresses Uber Eats’ brand identity.