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Uber Eats Taiwan　Foods & Goods. Like That!

2022

00:00:31
Uber Eats Taiwan　Foods & Goods. Like That!
Client Uber Eats
Agency Special Group

Creative Partner Agency Whatever Taipei

Creative Director Shiny Lee
Designer Rachel Wu
Copywriter Eggie Huang
Account Director Shika Hsieh
Film & Still Producer Cherry Chen
English Consultant Ting-Chi Wang

Global Agency Special Group
Chief Creative Officer Tom Martin
Chief Creative Officer Julian Schreiber
Creative Director James Sexton
Creative Director Sarah Parris
General Manager Eileen Cosgrove-Moloney
Business Director Caitlin O'Connor
Strategy Director Kellie Box
Casting Director Emily Stewart
Local Casting Support Susan Huang

Film Production Company Palace Film
Film Director Mulder Shen
Executive Producer Phillip Chen
Executive Producer Walt Wu
Producer Gon-Wan Hsu, Wilder Tsai
Line Producer Jean Tseng
Assistant Producer Shun-Sin Gong, Gary Yu
Director of Photography Chen Ta-Pu
Focus Puller Heng-Jieh Bao
B Camera Min-Han Tsai
Camera Team Shingji Team
Gaffer Sian-Wun Chen
Best Boy "Siou-Yuan Tan, Ming-Jieh Jhong
Jian-Ming Wang, Zhi-Qi Sun
Jhen-Ting Shih"
Art Director Johnny Chen
Assistant Art Director "Wade Chen, Danyu
Tai-Xuan Zhao, Yi-Xian Tsai
Dory"
Set Coordinator All-in Studio Team
Boom Operator You-Lung Lo
Casting Chia-Ling Wei
Hand Model Ching, Yu Hu
Talent Dee
Stylist (Dee) Emma
Stylist Assistant (Dee) Sguo-Lin Wong
Make-up (Dee) Vincent
Hairstylist(Dee) Sydni
Talent E.SO
Stylist (E.SO) Serena
Make-up (E.SO) Lemon, YaoYao
Hairstylist (E.SO) Johnson
Storyboard Artist Sin-Jhih Wang
Editor Po-Hui Chang
Lighting Equipment Central Pictures Corporation
Camera Equipment SHINGJI VISUAL FILM
Lead Food Stylist Rita Wang
Senior Food Stylist Shih-Min Chang
Assistant Food Stylist Wei Yen
Assistant Food Stylist Zhi-Hua Chen

Post Production Company i-View
Colourist i-View
Online Artist i-View
Producer Wilder Tsai
Executive Producer "Phillip Chen
Walt Wu"
Sound Your Own Studio

Still Production Company Temporary Truth Creative
Photographer Jamie Macgregor
Creative Assistant Martin Ma
Producer Jeff Wang
Project Manager Jeff Wang
Gaffer Team QUARK STUDIO
Assistant Producer Xuan Chen
Assistant Producer Fortuna Hsu
Asst. Photographer Ming Huang
Asst. Photographer ChiaYu Hsu
Asst. Photographer Peter Chu

Still Retouching Company Didigo Studio
Retoucher Eden Wu

Social Production Company WebGene
Project Manager James Tung
Creative Director Domingo Yo
Art Director Vicky Lu
Interaction Director Kin Chen
Interaction Designer Ivy Chang
We planned and produced Uber Eats Taiwan’s annual campaign, “Foods & Goods. Like That!”, together with Special Group Australia and Whatever Taipei. In 2022, we brought together Taiwanese celebrity host Dee Hsu and rapper E.SO as a duo, and created a series centered on themes such as tattoos, boxing, and graffiti. The scenes include moments that spark laughter, such as violently piercing the lid of a bubble tea with a straw, while food puns also drew attention, expressing a witty sense of humor. Through the duo’s fast-paced exchanges, we strongly conveyed the convenience of Uber Eats.

People

C Caitlin O'Connor unverified Director C Chen Ta-Pu unverified Cinematographer C Cherry Chen unverified Producer C Chia-Ling Wei unverified Casting C ChiaYu Hsu unverified Photography C Ching unverified Model D Danyu unverified Director D Domingo Yo unverified Director D Dory unverified Director E E.SO unverified Talent E Eden Wu unverified Retoucher E Eggie Huang unverified Writer E Eileen Cosgrove-Moloney unverified Manager E Emily Stewart unverified Director E Emma unverified Stylist F Fortuna Hsu unverified Producer G Gary Yu unverified Producer G Gon-Wan Hsu unverified Producer H Heng-Jieh Bao unverified Puller i i-View unverified Colorist / Artist I Ivy Chang unverified Designer J James Sexton unverified Director J James Tung unverified Manager J Jamie Macgregor unverified Photography J Jean Tseng unverified Producer J Jeff Wang unverified Producer / Manager J Jhen-Ting Shih Zheng-Yu Xu unverified Boy J Johnny Chen unverified Director J Johnson unverified Hairstylist J Julian Schreiber unverified Director K Kellie Box unverified Director K Kin Chen unverified Director L Lemon unverified Hair & Makeup M Martin Ma unverified Assistant M Min-Han Tsai unverified Cinematographer M Ming Huang unverified Photography M Ming-Jieh Jhong Jian-Ming Wang unverified Boy M Mulder Shen unverified Director P Peter Chu unverified Photography P Phillip Chen unverified Producer P Po-Hui Chang unverified Editor R Rachel Wu unverified Designer R Rita Wang unverified Stylist S Sarah Parris unverified Director S Serena unverified Stylist S Sguo-Lin Wong unverified Assistant S Shih-Min Chang unverified Stylist S Shika Hsieh unverified Director S Shiny Lee unverified Director S Shun-Sin Gong unverified Producer S Sian-Wun Chen unverified Lighting S Sin-Jhih Wang unverified Artist S Siou-Yuan Tan unverified Boy S Susan Huang unverified Support S Sydni unverified Hairstylist T Tai-Xuan Zhao unverified Director T Ting-Chi Wang unverified Consultant T Tom Martin unverified Director V Vicky Lu unverified Director V Vincent unverified Hair & Makeup W Wade Chen unverified Director W Walt Wu unverified Producer W Wei Yen unverified Stylist W Wilder Tsai unverified Producer X Xuan Chen unverified Producer Y YaoYao unverified Hair & Makeup Y Yi-Xian Tsai unverified Director Y You-Lung Lo unverified Operator Y Yu Hu unverified Model Z Zhi-Hua Chen unverified Stylist Z Zhi-Qi Sun unverified Boy

Other Works by Whatever Co.

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Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
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Akabako: Embrace the Warmth of Japanese Bathing

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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

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To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
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We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

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