Rachel Wu

Rachel Wu

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Credited on 11 works from 2020 to 2023. Main genres: CM, TV-CM, Web CM.

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Work

SkinLife: Pure Youth - 映像作家: whatever
CM

SkinLife: Pure Youth

2023
00:00:31
Description: We planned and produced a brand promotional video and key visual for the Taiwan market for the “SkinLife Face Wash” series by the popular Japanese soap brand “Cow Brand Soap.” Using the concept of “SkinLife” and “youth,” we expressed it through fast-moving running scenes often seen in Japanese dramas that portray youth. In addition to conveying a distinctly Japanese feel, we also increased product awareness by depicting girls enjoying themselves in various situations while showing how SkinLife’s rich lather effortlessly washes away skin concerns.
Momentum 「PAK IT ALL」 - 映像作家: whatever
CMPromotion

Momentum 「PAK IT ALL」

2023
00:00:49
We planned and produced a promotional movie and key visuals for Momentum’s electric cargo bike, “PakYak,” for the European market. To highlight PakYak’s two key features—its powerful carrying capacity and wide range of accessories—we designed six scenes based on the target audience’s lifestyle. The visuals showcase PakYak in action across a variety of lifestyles, such as enjoying the outdoors and spending time with children and pets.
Uber Eats「Get Almost Almost Anything」 - 映像作家: whatever
CM

Uber Eats「Get Almost Almost Anything」

2023
00:00:31
Whatever Taipei produced Uber Eats Taiwan’s annual branding campaign, “Get Almost Almost Anything,” in collaboration with Special Group. Through TV commercials, out-of-home advertising, social content, and more, the campaign highlighted Uber Eats’ ability to deliver a wide range of items and emphasized its evolution from a food delivery platform into a comprehensive delivery platform. In the promotional film, Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, and Crown Du were invited to humorously portray how Uber Eats can solve all kinds of needs—not just food, but also items like flashlights, memory cards, and even a lucky charm for the day. At the launch of the campaign, a limited-time OOH scavenger hunt was held across major cities, where participants searched for serial numbers for special offers hidden within long disclaimers on large Uber Eats billboards. A series of social content, including interactive games, was also rolled out to reinforce the brand message and bring smiles to people’s faces.
Don’t Drink Me - 映像作家: whatever
Original

Don’t Drink Me

2022
00:00:56
Commentary: Whatever Taipei planned and produced “Don’t Drink Me,” a new-style bath bomb inspired by Taiwan’s signature drinks: bubble milk tea, mango smoothie, and taro milk. To faithfully recreate Taiwanese drinks, we repeatedly tested and refined every detail, from the design and colors to the fragrance and the gradient of the foam as it dissolves. In the production process, we also worked with local manufacturers, and everything is made from natural ingredients. We hope you’ll relax with its unique shape and scent, and enjoy a playful, fun bath time filled with color and fragrance. Just be careful not to drink it by mistake!
Uber Eats Taiwan　Foods & Goods. Like That! - 映像作家: whatever
CMTV-CM

Uber Eats Taiwan　Foods & Goods. Like That!

2022
00:00:31
We planned and produced Uber Eats Taiwan’s annual campaign, “Foods & Goods. Like That!”, together with Special Group Australia and Whatever Taipei. In 2022, we brought together Taiwanese celebrity host Dee Hsu and rapper E.SO as a duo, and created a series centered on themes such as tattoos, boxing, and graffiti. The scenes include moments that spark laughter, such as violently piercing the lid of a bubble tea with a straw, while food puns also drew attention, expressing a witty sense of humor. Through the duo’s fast-paced exchanges, we strongly conveyed the convenience of Uber Eats.
Momentum「Pak the Fun」 - 映像作家: whatever
Promotion

Momentum「Pak the Fun」

2021
Only Image
Whatever Taipei produced a promotional movie for Momentum’s first electric cargo bike, “PakYak.” Momentum is a lifestyle bicycle brand proposed by the Giant Bicycles Group, aimed at young people and urban dwellers. Using scenarios, flat lays, and stop-motion to convey the brand’s concept, the film highlights PakYak’s sophisticated design, excellent storage space, and versatility by effortlessly depicting scenes such as taking children to the park, carrying a large amount of groceries bought after work, and setting out on family adventures in the mountains. https://www.momentum-biking.com/us/pakyak
FLOCK – No Party for Cao Dong Edition - 映像作家: whatever
Interactive

FLOCK – No Party for Cao Dong Edition

2021
Only Image
We planned and produced a special website for the hugely popular indie band “No Party For Cao Dong” in Taiwan. On the website, users can upload their own photo and experience floating through water alongside the band members. Responding to the band members’ wish to connect with fans in an unconventional way, we redesigned “FLOCK,” an interactive installation created for the Hong Kong design festival “deTour in 2020,” to match the band’s musical style and image. By uploading a full-body photo, users generate their own avatar, which then drifts through the darkness of a virtual world together with the band members and other participants. http://walom.nopartyforcaodong.com/
Uber Eats Taiwan Groceries. Like that! 2021 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that! 2021

2021
00:00:16
A TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” Following the 2020 teaser movie, we planned and produced the TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” together with Special Group. By depicting the lives of various people—such as those living with pets, a new dad, and a millennial couple watching Korean dramas—we expressed Uber Eats’ extensive selection and fast on-demand delivery service.
Uber Eats Taiwan Groceries. Like that! - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that!

2020
00:00:11
We planned and produced a teaser film for a global campaign with Special Group Australia, proposing a new way of grocery delivery service for Uber Eats Taiwan. In this global campaign film, scenarios unfold that reflect the lives and needs of consumers around the world, showing how Uber Eats magically solves every kind of request from consumers. By expressing the unique qualities of an on-demand delivery service that combines speed and convenience, we faithfully recreated Uber Eats’ smart and humorous style and visuals.

Frequent collaborators