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CMPromotion

Momentum 「PAK IT ALL」

2023

00:00:49
Momentum 「PAK IT ALL」
Client Momentum
Agency Whatever Taipei
Film Production Palace Production
Post Production Foresight Post Production
Still Production OOAD

Idea Rachel Wu
Creative Director Shiny Lee
Designer Rita Chen
Designer Rachel Wu
Producer / Account Director Shika Hsieh
Executive Producer David Wu
Film Director Hong Bin Chen
Producer Hui Chin Yeh
Line Producer Jean Tseng
Production Assistant Bo Rong Su
Production Assistant Huang Hao Ku
Production Assistant His Yang
Director of Photography Hsin You Pan
Broll Cameraman Kenny Chen
Movi Operator Ming Chieh Mai
Focus Puller Sway Wanze
Camera Team Shang Ru Yang
Camera Team Yu Rong Lin
Gaffer Chih Wen Chien
Lighting Crew Mo Shuai Lee
Lighting Crew Chung Han Chang
Lighting Crew Chun Hua Li
Lighting Crew Zhe Yu Li
Art Director Johnny Chen
Assistant Art Director Wan Shiou Chen
Set Coordinator Chiu chin Kuo
Set Coordinator Hui Yu Zheng
Set Coordinator Hsin ping Wang
Set Coordinator Yu hui Wang
Stylist Ling Lin
Stylist Assistant Jessie Lin
Makeup&Hairstylist Iy Chen Wu
Casting Chia Ling Wiei
Talents Isaac Holton
Talents Helena Stafford
Talents Jean Thonyto Mathieu
Talents Noah Bryan Woodall
Talents Khazgaleeva Sabina
Talents Saensri Jenifer
Talents Robinson Corey Loga
Talents Elibekova Kristina
Storyboard Artist Yi Min Lin
Lighting Equipment LAPCC Inc.
Camera Equipment LAPCC Inc.
Transportation Orton Liao
Editor Arthur Yang
Colourist Moya Chou
VFX Technician Ashley Chuang
VFX Technician Beard Chou
Mixing Studio Kiwi Audio & Visual Production Inc.
Photographer Alongso Chiang
Producer Hugo Lin
Project Manager Jake Chang
Assistant Producer Wesson Lee
Asst. Photographer Liu Yu Cheng
Asst. Photographer Lu Mark
Asst. Photographer Afa Wang
Asst. Photographer HanHan
Camera Equipment GreenWindow Photo Studio
Project Manager Hugo Lin
Retoucher Livi Ting
©Momentum
We planned and produced a promotional movie and key visuals for Momentum’s electric cargo bike, “PakYak,” for the European market. To highlight PakYak’s two key features—its powerful carrying capacity and wide range of accessories—we designed six scenes based on the target audience’s lifestyle. The visuals showcase PakYak in action across a variety of lifestyles, such as enjoying the outdoors and spending time with children and pets.

People

R Rachel Wu unverified Planner / Designer S Shiny Lee unverified Director R Rita Chen unverified Designer S Shika Hsieh unverified Producer / Director D David Wu unverified Producer H Hong Bin Chen unverified Director H Hui Chin Yeh unverified Producer J Jean Tseng unverified PM B Bo Rong Su unverified PM H Huang Hao Ku unverified PM H His Yang unverified PM H Hsin You Pan unverified Cinematographer K Kenny Chen unverified Cinematographer M Ming Chieh Mai unverified Camera Operator S Sway Wanze unverified Focus Puller S Shang Ru Yang unverified Camera Crew Y Yu Rong Lin unverified Camera Crew C Chih Wen Chien unverified Lighting M Mo Shuai Lee unverified Lighting C Chung Han Chang unverified Lighting C Chun Hua Li unverified Lighting Z Zhe Yu Li unverified Lighting J Johnny Chen unverified Art Director W Wan Shiou Chen unverified Assistant Art Director C Chiu chin Kuo unverified Coordinator H Hui Yu Zheng unverified Coordinator H Hsin ping Wang unverified Coordinator Y Yu Hui Wang unverified Coordinator L Ling Lin unverified Stylist J Jessie Lin unverified Stylist Assistant I Iy Chen Wu unverified Hair / Makeup C Chia Ling Wiei unverified Casting I Isaac Holton unverified Talent H Helena Stafford unverified Talent J Jean Thonyto Mathieu unverified Talent N Noah Bryan Woodall unverified Talent K Khazgaleeva Sabina unverified Talent S Saensri Jenifer unverified Talent R Robinson Corey Loga unverified Talent E Elibekova Kristina unverified Talent Y Yi Min Lin unverified Storyboard Artist O Orton Liao unverified Transportation A Arthur Yang unverified Editor M Moya Chou unverified Colorist A Ashley Chuang unverified VFX Technician B Beard Chou unverified VFX Technician A Alongso Chiang unverified Photographer H Hugo Lin unverified Producer / PM J Jake Chang unverified PM W Wesson Lee unverified Assistant Producer L Liu Yu Cheng unverified Photographer L Lu Mark unverified Photographer A Afa Wang unverified Photographer H HanHan unverified Photographer L Livi Ting unverified Retoucher

Other Works by Whatever Co.

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb - 映像作家: whatever
EventExperience

Don’t Drink Me – Taiwanese Beer Flavored Bath Bomb

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Whatever Taipei developed a “Taiwan Beer–flavored bath bomb” series in collaboration with the local Taiwanese brand HanBeer, as the second installment of its bath bomb line “Don’t Drink Me,” inspired by original Taiwanese drinks. https://www.pinkoi.com/product/CdznjmqQ Inspired by the drinking culture enjoyed at Taiwanese rechao (熱炒) restaurants, the series features three flavors: IPA, lychee beer, and osmanthus beer. Each bath bomb faithfully recreates the iconic aroma and realistic appearance of Taiwan Beer, with meticulous attention to detail, even down to the shape of the foam. Each bath bomb is also wrapped in a specially designed retro beer glass, which can be reused as a drinking glass after use. To commemorate the launch, a pop-up event was also held at “Wetland Venue” in Taipei, offering an immersive “tipsy bathroom” experience. Visitors could take photos in a bathtub surrounded by beer-colored tiles, or join a scent experience session at a unique sink made from stacked beer crates. One thing to keep in mind, however—this bath bomb is “Don’t Drink Me”!
Akabako: Embrace the Warmth of Japanese Bathing - 映像作家: whatever
EventExperience

Akabako: Embrace the Warmth of Japanese Bathing

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Whatever Taipei designed a new key visual for “Aka Bako Beauty Soap,” the classic best-selling product of the long-established Japanese brand Cow Brand. It also planned the brand’s first-ever experiential special exhibition, “Sento-gaku.” https://www.cow-style.com.tw/index.php The key visual incorporates the classic atmosphere of a sento, designing “Aka Bako” to evoke a warm bath and create a soothing, comforting ambiance. In the experiential exhibition “Sento-gaku,” organized in collaboration with the Beitou Hot Spring Museum, Japanese sento culture is faithfully recreated, allowing visitors to explore the bathing culture of Japan. In the exhibition area of “Sento-gaku,” noren curtains once designed by Cow Brand to suit customs across Japan are displayed in a row. When visitors pass through them, they feel as if they have time-traveled back to a public bath from a hundred years ago. Various sento-related items are also on display, along with a mural of “Red Fuji” made by stacking Aka Bako bars; a faint fragrance fills the space, soothing both body and mind. In addition, during the exhibition period, theme lectures by popular instructors and a DIY soap stamp workshop were also held. Through “Aka Bako,” visitors were given an opportunity to bring Japan’s unique sento culture into their everyday lives.
Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO" - 映像作家: whatever
VR

Kenshi Yonezu New Album Release Event "LOST CORNER AR LIVE in HARAKADO"

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00:05:19
To commemorate the release of Kenshi Yonezu’s 6th album, LOST CORNER, we were responsible for the character design and AR production/design of “LOST CORNER AR LIVE in HARAKADO,” held at Tokyu Plaza Harajuku “Harakado.” LOST CORNER AR LIVE in HARAKADO is a roughly five-minute AR experience that lets visitors witness a fictional Kenshi Yonezu live performance, dancing freely through the streets of Harajuku to songs such as the opening theme of the anime Chainsaw Man, “KICK BACK,” and the theme song for the NHK TV drama series Tiger and Her Wings, “Sayounara Mata Itsuka!” By co-creating with SoVeC, part of the Sony Group, and leveraging the advanced capabilities of Sony’s VPS technology, which boasts outstanding precision and robustness, we were able to create an immersive presentation that blends reality and digital content.
NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta” - 映像作家: whatever
AnimationTV

NHK E-tele “Aokiiro” Animation “Kurikaeshi no Uta”

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We created the animation “The Song of Repetition by ROUTINE RECORDS,” which is used in a new segment of NHK E Tele’s children’s program Aokiiro, together with HERALBONY. “Ao” and “kiiro” are different colors, but when the two overlap, they become the same “midori.” Aokiiro is a program that nurtures a “mindset of coexistence,” in which many forms of life overlap and resonate with one another, and people come to rejoice together, help one another, and live together. In “The Song of Repetition by ROUTINE RECORDS,” we use the “tone” of repetitive behaviors, or routines, which may at first seem strange to others, as exhibited by people with disabilities, as a guide to express their invisible “inner landscapes” through music and animation. We also produced a music video version, “The Song of Repetition,” which brings together the stories of four artists contracted with HERALBONY into a single song.

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