Mo Shuai Lee

Mo Shuai Lee

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Credited on 2 works from 2021 to 2023. Main genres: Promotion, CM.

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Work

Momentum 「PAK IT ALL」 - 映像作家: whatever
CMPromotion

Momentum 「PAK IT ALL」

2023
00:00:49
We planned and produced a promotional movie and key visuals for Momentum’s electric cargo bike, “PakYak,” for the European market. To highlight PakYak’s two key features—its powerful carrying capacity and wide range of accessories—we designed six scenes based on the target audience’s lifestyle. The visuals showcase PakYak in action across a variety of lifestyles, such as enjoying the outdoors and spending time with children and pets.
Momentum「Pak the Fun」 - 映像作家: whatever
Promotion

Momentum「Pak the Fun」

2021
Only Image
Whatever Taipei produced a promotional movie for Momentum’s first electric cargo bike, “PakYak.” Momentum is a lifestyle bicycle brand proposed by the Giant Bicycles Group, aimed at young people and urban dwellers. Using scenarios, flat lays, and stop-motion to convey the brand’s concept, the film highlights PakYak’s sophisticated design, excellent storage space, and versatility by effortlessly depicting scenes such as taking children to the park, carrying a large amount of groceries bought after work, and setting out on family adventures in the mountains. https://www.momentum-biking.com/us/pakyak

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