We produced a promotional movie and key visual for Momentum’s ultra-light commuter e-bike — the VOYA E+ series. By layering features such as its slim design, a variety of handlebar options, a built-in battery, and a one-touch controller over the commute scenes of two people, we expressed how the VOYA E+ delivers an intuitive, stylish ride and supports a fulfilling day. https://www.momentum-biking.com/global/voya

Whatever Taipei produced a promotional movie for Momentum’s first electric cargo bike, “PakYak.” Momentum is a lifestyle bicycle brand proposed by the Giant Bicycles Group, aimed at young people and urban dwellers. Using scenarios, flat lays, and stop-motion to convey the brand’s concept, the film highlights PakYak’s sophisticated design, excellent storage space, and versatility by effortlessly depicting scenes such as taking children to the park, carrying a large amount of groceries bought after work, and setting out on family adventures in the mountains. https://www.momentum-biking.com/us/pakyak