CM
Uber Eats「Get Almost Almost Anything」
2023
00:00:31
Client Uber Eats Taiwan
Agency Whatever Taipei
Agency Special Group
Film Production Company Palace Film
Still Production Temporary Truth Creative
Still Production Maxi Ho
Social Production WebGene
Creative Director Shiny Lee
Designer Rachel Wu
Designer Mich Lee
Copywriter Eggie Huang
Account Director Shika Hsieh
Producer Cherry Chen
Founding Partners/CEO Lindsey Evans (Special Group)
Founding Partners/CEO Cade Heyde (Special Group)
Partners/CCO Julian Schreiber (Special Group)
Partners/CCO Tom Martin (Special Group)
Creative Director James Sexton (Special Group)
Creative Director Sarah Parris (Special Group)
Social Lead Sarah Mckie (Special Group)
General Manager Eileen Cosgrove-Moloney (Special Group)
Team Lead Lynne Carter (Special Group)
Business Director Caitlin O’Connor (Special Group)
Business Director Cali Fish (Special Group)
Business Manager Tamara Young (Special Group)
Head of Strategy Celia Garforth (Special Group)
Strategy Director Kellie Box (Special Group)
Strategist Matilda Treloar (Special Group)
Talent Director Emily Stewart (Special Group)
Project Manager James Tung (WebGene)
Creative Director Domingo Yo (WebGene)
Art Director Vicky Lu (WebGene)
Interaction Director Kin Chen (WebGene)
Interaction Designer Ivy Chang (WebGene)
Film Director Mulder Shen
Executive Producer Phillip Chen
Producer Gon-Wan Hsu
Producer Wilder Tsai
Line Producer Jean Tseng, Hui Ci Chen
Director of Photography Ta-Pu Chen
Focus Puller Heng-Jieh Bao
B Camera Chang-Wei Lin
Camera Team Shingji Team
Gaffer Sian-Wun Chen
Best Boy Siou-Yuan Tan, Ming-Jieh Jhong Jian-Ming Wang, Jhen-Ting Shih Zheng-Yu Xu, Xian-Yuan Chen
Art Director Johnny Chen
Set Decorator Hsin-Ping Wang
Assistant Art Director Wade Chen, Danyu, Guo-Ciou Jin Yu-Hui Wang, Neva Zheng Yu-ciao Chen
Set Coordinator All-in Studio Team
Boom Operator You-Lung Lo
Casting Pei-Rong Ye
Hand Model Ching, Yu Hu
Actors Yu-Xuan Pan, Zi-Chen Huang Qiang Lee, Wei-Qi Su Li-Xing Zhou, Shiu JIA HUI Rong-Kuan Chen, Shao-Qian Chen Teng Yang, Ying-Syue Mei Yan-Zuo Chen, Zhi-Yu Han Pin-Yi Wu, You-Jie Ji Chiau-Fei Tsai, Rui-Yu Lee Peng-Xi Chen, Yu-Rong Yang,Suri
Talents Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, Crown Du
Storyboard Artist Sin-Jhih Wang
Editor Po-Hui Chang
Lighting Equipment Central Pictures Corporation
Camera Equipment SHINGJI VISUAL FILM
Lead Food Stylist Rita Wang
Senior Food Stylist Shih-Min Chang
Sound Your Own Studio
Post Production i-View
Photographer Jamie Macgregor
Creative Assistant Martin Ma
Producer Jeff Wang
Gaffer Team QUARK STUDIO
Assistant Producer Xuan Chen
Assistant Producer Fortuna Hsu
Asst. Photographer Ming Huang, ChiaYu Hsu, Peter Chu
Still Retouching Company Didigo Studio
Retoucher Eden Wu
Photographer Maxi Ho
Producer Ethan
Agency Whatever Taipei
Agency Special Group
Film Production Company Palace Film
Still Production Temporary Truth Creative
Still Production Maxi Ho
Social Production WebGene
Creative Director Shiny Lee
Designer Rachel Wu
Designer Mich Lee
Copywriter Eggie Huang
Account Director Shika Hsieh
Producer Cherry Chen
Founding Partners/CEO Lindsey Evans (Special Group)
Founding Partners/CEO Cade Heyde (Special Group)
Partners/CCO Julian Schreiber (Special Group)
Partners/CCO Tom Martin (Special Group)
Creative Director James Sexton (Special Group)
Creative Director Sarah Parris (Special Group)
Social Lead Sarah Mckie (Special Group)
General Manager Eileen Cosgrove-Moloney (Special Group)
Team Lead Lynne Carter (Special Group)
Business Director Caitlin O’Connor (Special Group)
Business Director Cali Fish (Special Group)
Business Manager Tamara Young (Special Group)
Head of Strategy Celia Garforth (Special Group)
Strategy Director Kellie Box (Special Group)
Strategist Matilda Treloar (Special Group)
Talent Director Emily Stewart (Special Group)
Project Manager James Tung (WebGene)
Creative Director Domingo Yo (WebGene)
Art Director Vicky Lu (WebGene)
Interaction Director Kin Chen (WebGene)
Interaction Designer Ivy Chang (WebGene)
Film Director Mulder Shen
Executive Producer Phillip Chen
Producer Gon-Wan Hsu
Producer Wilder Tsai
Line Producer Jean Tseng, Hui Ci Chen
Director of Photography Ta-Pu Chen
Focus Puller Heng-Jieh Bao
B Camera Chang-Wei Lin
Camera Team Shingji Team
Gaffer Sian-Wun Chen
Best Boy Siou-Yuan Tan, Ming-Jieh Jhong Jian-Ming Wang, Jhen-Ting Shih Zheng-Yu Xu, Xian-Yuan Chen
Art Director Johnny Chen
Set Decorator Hsin-Ping Wang
Assistant Art Director Wade Chen, Danyu, Guo-Ciou Jin Yu-Hui Wang, Neva Zheng Yu-ciao Chen
Set Coordinator All-in Studio Team
Boom Operator You-Lung Lo
Casting Pei-Rong Ye
Hand Model Ching, Yu Hu
Actors Yu-Xuan Pan, Zi-Chen Huang Qiang Lee, Wei-Qi Su Li-Xing Zhou, Shiu JIA HUI Rong-Kuan Chen, Shao-Qian Chen Teng Yang, Ying-Syue Mei Yan-Zuo Chen, Zhi-Yu Han Pin-Yi Wu, You-Jie Ji Chiau-Fei Tsai, Rui-Yu Lee Peng-Xi Chen, Yu-Rong Yang,Suri
Talents Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, Crown Du
Storyboard Artist Sin-Jhih Wang
Editor Po-Hui Chang
Lighting Equipment Central Pictures Corporation
Camera Equipment SHINGJI VISUAL FILM
Lead Food Stylist Rita Wang
Senior Food Stylist Shih-Min Chang
Sound Your Own Studio
Post Production i-View
Photographer Jamie Macgregor
Creative Assistant Martin Ma
Producer Jeff Wang
Gaffer Team QUARK STUDIO
Assistant Producer Xuan Chen
Assistant Producer Fortuna Hsu
Asst. Photographer Ming Huang, ChiaYu Hsu, Peter Chu
Still Retouching Company Didigo Studio
Retoucher Eden Wu
Photographer Maxi Ho
Producer Ethan
©Uber Eats
Whatever Taipei produced Uber Eats Taiwan’s annual branding campaign, “Get Almost Almost Anything,” in collaboration with Special Group. Through TV commercials, out-of-home advertising, social content, and more, the campaign highlighted Uber Eats’ ability to deliver a wide range of items and emphasized its evolution from a food delivery platform into a comprehensive delivery platform.
In the promotional film, Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, and Crown Du were invited to humorously portray how Uber Eats can solve all kinds of needs—not just food, but also items like flashlights, memory cards, and even a lucky charm for the day.
At the launch of the campaign, a limited-time OOH scavenger hunt was held across major cities, where participants searched for serial numbers for special offers hidden within long disclaimers on large Uber Eats billboards. A series of social content, including interactive games, was also rolled out to reinforce the brand message and bring smiles to people’s faces.







