Produced as a sequel to the rule explanation video for the Pokémon Trading Card Game released in January. We focused on keeping the motion as simple as possible so that the rules could be easily understood by viewers of all ages.

We planned and produced the main visual and film for UNIQLO’s 2023 global holiday campaign. Set in a fictional cityscape centered around UNIQLO stores, we created a wimmelbook-style visual—an illustration packed with countless people and objects—that depicts people experiencing a variety of everyday “small joys.” Through the festive excitement of the holidays, it conveys UNIQLO’s “LifeWear” philosophy of delivering the ultimate everyday clothing to people around the world. We also produced a special film in which approximately 1,400 characters move around in animation, and it was rolled out across about 3,000 stores in 27 countries worldwide.

I was offered the chance to create freely, with the only condition being to incorporate muze_tokyo’s colors and design, so I expressed it through my own interpretation.

This is an original segment for the new craft program “Ugokosaku,” which is being developed jointly by the video streaming service U-NEXT and designer Masaya Ishikawa. By working together with animations displayed on a tablet or smartphone and placing the craft on the screen, you can create a moving craft—that is, “ugokosaku.” “Ugokosaku” also uses technology and optical illusions to deliver the joy of making things by hand through new crafting and visual experiences unique to streaming.