Uber Eats「Get Almost Almost Anything」（2023）｜CM | 映像作家 100人

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Creator

Uber Eats「Get Almost Almost Anything」

Client Uber Eats Taiwan
Agency Whatever Taipei
Agency Special Group
Film Production Company Palace Film
Still Production Temporary Truth Creative
Still Production Maxi Ho
Social Production WebGene

Creative Director Shiny Lee
Designer Rachel Wu
Designer Mich Lee
Copywriter Eggie Huang
Account Director Shika Hsieh
Producer Cherry Chen
Founding Partners/CEO Lindsey Evans (Special Group)
Founding Partners/CEO Cade Heyde (Special Group)
Partners/CCO Julian Schreiber (Special Group)
Partners/CCO Tom Martin (Special Group)
Creative Director James Sexton (Special Group)
Creative Director Sarah Parris (Special Group)
Social Lead Sarah Mckie (Special Group)
General Manager Eileen Cosgrove-Moloney (Special Group)
Team Lead Lynne Carter (Special Group)
Business Director Caitlin O’Connor (Special Group)
Business Director Cali Fish (Special Group)
Business Manager Tamara Young (Special Group)
Head of Strategy Celia Garforth (Special Group)
Strategy Director Kellie Box (Special Group)
Strategist Matilda Treloar (Special Group)
Talent Director Emily Stewart (Special Group)
Project Manager James Tung (WebGene)
Creative Director Domingo Yo (WebGene)
Art Director Vicky Lu (WebGene)
Interaction Director Kin Chen (WebGene)
Interaction Designer Ivy Chang (WebGene)
Film Director Mulder Shen
Executive Producer Phillip Chen
Producer Gon-Wan Hsu
Producer Wilder Tsai
Line Producer Jean Tseng, Hui Ci Chen
Director of Photography Ta-Pu Chen
Focus Puller Heng-Jieh Bao
B Camera Chang-Wei Lin
Camera Team Shingji Team
Gaffer Sian-Wun Chen
Best Boy Siou-Yuan Tan, Ming-Jieh Jhong Jian-Ming Wang, Jhen-Ting Shih Zheng-Yu Xu, Xian-Yuan Chen
Art Director Johnny Chen
Set Decorator Hsin-Ping Wang
Assistant Art Director Wade Chen, Danyu, Guo-Ciou Jin Yu-Hui Wang, Neva Zheng Yu-ciao Chen
Set Coordinator All-in Studio Team
Boom Operator You-Lung Lo
Casting Pei-Rong Ye
Hand Model Ching, Yu Hu
Actors Yu-Xuan Pan, Zi-Chen Huang Qiang Lee, Wei-Qi Su Li-Xing Zhou, Shiu JIA HUI Rong-Kuan Chen, Shao-Qian Chen Teng Yang, Ying-Syue Mei Yan-Zuo Chen, Zhi-Yu Han Pin-Yi Wu, You-Jie Ji Chiau-Fei Tsai, Rui-Yu Lee Peng-Xi Chen, Yu-Rong Yang,Suri
Talents Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, Crown Du
Storyboard Artist Sin-Jhih Wang
Editor Po-Hui Chang
Lighting Equipment Central Pictures Corporation
Camera Equipment SHINGJI VISUAL FILM
Lead Food Stylist Rita Wang
Senior Food Stylist Shih-Min Chang
Sound Your Own Studio
Post Production i-View
Photographer Jamie Macgregor
Creative Assistant Martin Ma
Producer Jeff Wang
Gaffer Team QUARK STUDIO
Assistant Producer Xuan Chen
Assistant Producer Fortuna Hsu
Asst. Photographer Ming Huang, ChiaYu Hsu, Peter Chu
Still Retouching Company Didigo Studio
Retoucher Eden Wu
Photographer Maxi Ho
Producer Ethan

©Uber Eats

Whatever Taipeiは、Special Groupと共にUber Eats Taiwanの年間ブランディングキャンペーン「Get Almost Almost Anything」を制作しました。TVCM、屋外広告、ソーシャルコンテンツなどを通じて、Uber Eatsが幅広いアイテムをデリバリーできることアピールし、フードデリバリーのプラットフォームから総合デリバリーのプラットフォームへ進化していることを強調しました。

プロモーションムービーでは、Hebe Tien、Aaron Yan、Jesse Tang、Ray Du、Crown Duを招き、食べ物の他にも、懐中電灯やメモリーカード、さらにはその日のラッキーアイテムなど、あらゆるニーズをUber Eatsを利用することで解決できる様子をユーモラスに表現しています。

キャンペーンローンチ時には、主要都市の大型Uber Eatsのビルボードで、長い免責事項に隠されたオファーのシリアルナンバーを見つけるOOHスカベンジャーハントを期間限定で開催しました。また、ブランドメッセージを強化し、人々を笑顔にするためにインタラクティブなゲームを含む一連のソーシャルコンテンツも展開しました。

S Shiny Lee unverified Director R Rachel Wu unverified Designer M Mich Lee unverified Designer E Eggie Huang unverified Copywriter S Shika Hsieh unverified Account Director C Cherry Chen unverified Producer L Lindsey Evans unverified Producer C Cade Heyde unverified Producer J Julian Schreiber unverified Producer T Tom Martin unverified Producer J James Sexton unverified Director S Sarah Parris unverified Director S Sarah Mckie unverified Social Lead E Eileen Cosgrove-Moloney unverified General Manager L Lynne Carter unverified Team Lead C Caitlin O’Connor unverified Business Director C Cali Fish unverified Business Director T Tamara Young unverified Business Manager C Celia Garforth unverified Strategy Director K Kellie Box unverified Director M Matilda Treloar unverified Strategist E Emily Stewart unverified Director J James Tung unverified PM D Domingo Yo unverified Director V Vicky Lu unverified Art Director K Kin Chen unverified Director I Ivy Chang unverified Designer M Mulder Shen unverified Director P Phillip Chen unverified Producer G Gon-Wan Hsu unverified Producer W Wilder Tsai unverified Producer J Jean Tseng unverified Producer H Hui Ci Chen unverified Producer T Ta-Pu Chen unverified Cinematographer H Heng-Jieh Bao unverified Focus Puller C Chang-Wei Lin unverified B Camera S Shingji Team unverified Camera Team S Sian-Wun Chen unverified Lighting S Siou-Yuan Tan unverified Lighting M Ming-Jieh Jhong Jian-Ming Wang unverified Lighting J Jhen-Ting Shih Zheng-Yu Xu unverified Lighting X Xian-Yuan Chen unverified Lighting J Johnny Chen unverified Art Director H Hsin-Ping Wang unverified Set Decorator W Wade Chen unverified Assistant Art Director D Danyu unverified Assistant Art Director G Guo-Ciou Jin Yu-Hui Wang unverified Assistant Art Director N Neva Zheng Yu-ciao Chen unverified Assistant Art Director Y You-Lung Lo unverified Sound Mixer P Pei-Rong Ye unverified Casting C Ching unverified Hand Model Y Yu Hu unverified Hand Model Y Yu-Xuan Pan unverified Actor Z Zi-Chen Huang Qiang Lee unverified Actor W Wei-Qi Su Li-Xing Zhou unverified Actor S Shiu JIA HUI Rong-Kuan Chen unverified Actor S Shao-Qian Chen Teng Yang unverified Actor Y Ying-Syue Mei Yan-Zuo Chen unverified Actor Z Zhi-Yu Han Pin-Yi Wu unverified Actor Y You-Jie Ji Chiau-Fei Tsai unverified Actor R Rui-Yu Lee Peng-Xi Chen unverified Actor Y Yu-Rong Yang unverified Actor S Suri unverified Actor H Hebe Tien unverified Talent A Aaron Yan unverified Talent J Jesse Tang unverified Talent R Ray Du unverified Talent C Crown Du unverified Talent S Sin-Jhih Wang unverified Storyboard Artist P Po-Hui Chang unverified Editor R Rita Wang unverified Stylist S Shih-Min Chang unverified Stylist J Jamie Macgregor unverified Photographer M Martin Ma unverified Assistant J Jeff Wang unverified Producer X Xuan Chen unverified Producer F Fortuna Hsu unverified Producer M Ming Huang unverified Photographer C ChiaYu Hsu unverified Photographer P Peter Chu unverified Photographer E Eden Wu unverified Retoucher M Maxi Ho unverified Photographer E Ethan unverified Producer