Whatever Taipei produced Uber Eats Taiwan’s annual branding campaign, “Get Almost Almost Anything,” in collaboration with Special Group. Through TV commercials, out-of-home advertising, social content, and more, the campaign highlighted Uber Eats’ ability to deliver a wide range of items and emphasized its evolution from a food delivery platform into a comprehensive delivery platform. In the promotional film, Hebe Tien, Aaron Yan, Jesse Tang, Ray Du, and Crown Du were invited to humorously portray how Uber Eats can solve all kinds of needs—not just food, but also items like flashlights, memory cards, and even a lucky charm for the day. At the launch of the campaign, a limited-time OOH scavenger hunt was held across major cities, where participants searched for serial numbers for special offers hidden within long disclaimers on large Uber Eats billboards. A series of social content, including interactive games, was also rolled out to reinforce the brand message and bring smiles to people’s faces.

Special Groupとともに、Uber Eats台湾の「Tonight, I’ll be eating」キャンペーンのテレビCM、屋外広告、ソーシャルメディアコンテンツを企画、制作しました。また、2019年の大晦日に行われた台北101の新年カウントダウンショーでの映像のコンセプトの開発も担当しています。