Hong Bin Chen

Hong Bin Chen

unverified

Credited on 3 works from 2020 to 2023. Main genres: TV-CM, Web CM, CM.

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Work

Momentum 「PAK IT ALL」 - 映像作家: whatever
CMPromotion

Momentum 「PAK IT ALL」

2023
00:00:49
We planned and produced a promotional movie and key visuals for Momentum’s electric cargo bike, “PakYak,” for the European market. To highlight PakYak’s two key features—its powerful carrying capacity and wide range of accessories—we designed six scenes based on the target audience’s lifestyle. The visuals showcase PakYak in action across a variety of lifestyles, such as enjoying the outdoors and spending time with children and pets.
Uber Eats Taiwan Groceries. Like that! 2021 - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that! 2021

2021
00:00:16
A TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” Following the 2020 teaser movie, we planned and produced the TV commercial and outdoor advertising campaign for Uber Eats Taiwan’s global marketing platform, “Groceries. Like that!” together with Special Group. By depicting the lives of various people—such as those living with pets, a new dad, and a millennial couple watching Korean dramas—we expressed Uber Eats’ extensive selection and fast on-demand delivery service.
Uber Eats Taiwan Groceries. Like that! - 映像作家: whatever
TV-CMWeb CM

Uber Eats Taiwan Groceries. Like that!

2020
00:00:11
We planned and produced a teaser film for a global campaign with Special Group Australia, proposing a new way of grocery delivery service for Uber Eats Taiwan. In this global campaign film, scenarios unfold that reflect the lives and needs of consumers around the world, showing how Uber Eats magically solves every kind of request from consumers. By expressing the unique qualities of an on-demand delivery service that combines speed and convenience, we faithfully recreated Uber Eats’ smart and humorous style and visuals.

Frequent collaborators