TV-CMWeb CM
Groceries. Like That! Uber Eats ╳ PX Mart
2021
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Whatever Taipei and Special Group planned and produced “Groceries. Like That!,” a new campaign created in collaboration between Uber Eats Taiwan and PX Mart, one of Taiwan’s leading supermarket chains. This series features PX Mart’s iconic character, “Mr. PX,” and showcases PX Mart products in Uber Eats’ signature style.
Drawing inspiration from the everyday lives of Taiwanese people, who need grocery delivery in a variety of situations, we created different scenarios and skillfully combined cultural insight with a creative vision to spark consumers’ desire for grocery delivery.