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MUJI Skin Care "Without Reserve, Naturally."

2022

00:00:15
MUJI Skin Care "Without Reserve, Naturally."
Creative Director: Kenya Hara
Film Director: Taiki Fukao
Cinematographer: Taiki Fukao
Copywriter: Kyoko Nagase
Assistant Director: Ken Adachi / Yohei Ono
Drone: Yasusuke Fukada / Shuichi Aoyama
Music: Noriyuki SATO + Makiko SATO (Heima)
Producer: Satoshi Muraki
Client: Ryohin Keikaku Co., Ltd.
ⒸRyohin Keikaku Co., Ltd.
MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”

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K Kenya Hara unverified Director T Taiki Fukao unverified Director / Cinematographer K Kyoko Nagase unverified Copywriter K Ken Adachi unverified Director Y Yohei Ohno unverified Director Y Yasusuke Fukada unverified Drone Operator S Shuichi Aoyama unverified Drone Operator N Noriyuki Sato unverified Music M Makiko Sato unverified Music S Satoshi Murai unverified Producer

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