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MUJI Skin Care "Without Reserve, Naturally."

2022

00:00:15
MUJI Skin Care "Without Reserve, Naturally."
Creative Director: Kenya Hara
Film Director: Taiki Fukao
Cinematographer: Taiki Fukao
Copywriter: Kyoko Nagase
Assistant Director: Ken Adachi / Yohei Ono
Drone: Yasusuke Fukada / Shuichi Aoyama
Music: Noriyuki SATO + Makiko SATO (Heima)
Producer: Satoshi Muraki
Client: Ryohin Keikaku Co., Ltd.
ⒸRyohin Keikaku Co., Ltd.
MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”

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K Kenya Hara unverified Director T Taiki Fukao unverified Director / Cinematographer K Kyoko Nagase unverified Copywriter K Ken Adachi unverified Director Y Yohei Ohno unverified Director Y Yasusuke Fukada unverified Drone Operator S Shuichi Aoyama unverified Drone Operator N Noriyuki Sato unverified Music M Makiko Sato unverified Music S Satoshi Murai unverified Producer

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OBJECT INDEX CONCEPT MOVIE

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Concept film for OBJECT INDEX, a new brand for overseas markets from KAKIMORI, the long-established stationery maker headquartered in Kuramae, Tokyo. The film is quietly and precisely composed so that the atmosphere conveyed by the products—their functions made visible in form, their noise-free coloring that blends into any lifestyle, and the particular kind of madness hidden within Japanese craftsmanship—becomes the very character of the visuals.

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"Oshiete Hiroyuki Maker" PV Part 1 [Year-End Edition] - 映像作家: yamashitamakoto
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"Oshiete Hiroyuki Maker" PV Part 1 [Year-End Edition]

2023
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Hiroyuki, also known as Hiroyuki Nishimura, the founder of the former “2channel,” a former administrator, and in recent years active on YouTube and well versed in every kind of online media. This time, from the first installment through the third, the goal was to track the evolution of the internet through impactful visuals while also raising awareness of the Oshiete Hiroyuki Maker. The first installment features a YouTube parody, the second has an audio-MAD style, and the third is a lyric video, incorporating parodies of internet media from around the world and across the ages.