MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”