Inspired by the collection theme “Time Traveler,” we incorporated “time play” throughout the video. Using GoPro Bullet Time with approximately 18 special rigs by Arata Fukoe, we created a playful sense of time by syncing the video with an original soundtrack by miffrino, including effects such as the afterimage of a person struck by strobe light and expressions of different speeds in the foreground and background. Within that, we added shifts in viewpoint, such as the camera entering a bag and switching its perspective around a ball, and brought the whole piece together as a seamless visual expression.

MUJI’s lotion combines high quality derived from natural spring water with an affordable price, making it a product loved by a wide range of ages regardless of gender. By placing the product in the midst of nature and shooting in a single take from a close-up perspective all the way to a distant view in which it appears as tiny as grains of sand, and pairing this with the phrase “Generously, naturally,” the film conveyed in a highly simple way the product concept: “Such a vast natural world is contained in an affordable single bottle.”