We produced a brand movie and sound logo for Nissay MIRAIQA, a company 100% funded by Nippon Life and built around the concept of “solving the small questions people face in everyday life through services and apps rather than insurance.” Based on the meaning behind the company name—“questions (Q) and answers (A) for the future (MIRAI)”—as well as the logo concept combining “?” and “!”, we directed the piece around a single line animation that expresses a story beginning with a question (?) and leading to an answer (!). By blending the analog warmth that evokes the human touch and hope associated with an insurance company with a digital sensibility that calls to mind the future and technology, we aimed to create motion design that conveys reassurance and stability while reaching a broad audience.

This video was produced for SONY’s new Xperia model, the Xperia 5 V. Along with the request to depict the experience delivered by the new Xperia’s high-performance camera, it was also expected to be looped on an actual device in stores. To prevent screen burn-in, we needed to take measures such as reducing brightness and keeping the image constantly in motion so as not to place stress on specific pixels on the display. Based on that, we proposed a concept in which the screen keeps scrolling continuously. Since this was a video for smartphones, we determined that vertical scrolling would be particularly effective, and to minimize stress on specific pixels as much as possible, we incorporated techniques such as sliding vertical lines horizontally when using them, and using diagonal lines whenever possible. #motiongraphics #motiondesign #design #edit #direction #artdirection #layout #2d #ad #advertisement #flatdesign #flat #animation #brand #movinglogo #movie #image #pr #promotion #pv #vp #モーショングラフィックス #アニメーション #モーションデザイン #モーション #編集 #ディレクション #アートディレクション #イラスト #フラットデザイン #平面 #広告 #アニメ #ブランド #コマーシャル #モーションロゴ #サウンドロゴ #映像 #ムービー #プロモーション #1930 #イチキューサンゼロ #石黒翔 #ishiguro #shoh #ishiguroshoh